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In-Store Video Display
All businesses work for the same goal — getting their brand noticed to generate sales. And you’re most likely, you’re drink business is one of them. But getting your brand noticed in the busy brick-and-mortar arena is undoubtedly challenging. And here’s where the in-store video display idea comes to play.
Needless to say, promotional video displays have been on the rise for years now. It’s no longer a new concept. In fact, we often see this kind of merchandising display everywhere, including this video display by Old Pulteney.
Old Pulteney was founded by James Henderson in 1826. It is a malt whisky production and ageing facility in the Pulteneytown area of Wick, Caithness, on the shores of north-eastern Scotland.
The brand’s merchandising display comes in golden shelving, exuding an elegant appeal. The video showcases its product origin, primarily about the sea, as shown on the screen. Moreover, lighting was integrated to showcase the two products being advertised effectively.
Compared with the competing drink brand, Old Pulteney obviously stands out better inside the store.
The keys to your marketing success are learning how to build trust and gain loyalty. And the best way to do it is by making your target audience more familiar with your brand. Here’s what makes video and digital displays a significant investment.
But how can you get the most out of it, just like what Old Pulteney does? Let’s get started!
Brand storytelling can strengthen and increase your audience by creating an emotional connection with your audience. Telling them how your business started, how your products were developed, and how your team works create a personal connection.
The importance of brand storytelling lies in the ability to evoke emotions within your audience to establish a relationship successfully. Therefore, when planning your video display inside a retail space, ensure you’re transparent and present your back story.
Imagine a great video being displayed but with distressed shelving. Not a good idea, right? The video display and its rack should always blend perfectly. Remember that in today’s generation, aesthetics always matters.
Never use a display just for the sake of using something different in your marketing. Consider designing a display that can be used long-term. In that way, you can reap its benefits for a long time.
Aside from the quality of the video itself, you must also consider the quality of its shelving. Remember, the quality of your merchandise in-store reflects your brand.
As mentioned, businesses benefit from using an in-store display in marketing. With that said, it is possible to see the same idea in the store where your products are sold.
It would be a challenge for you, especially when they are your competing brands. Therefore, it is crucial to make your retail display fixture more creative and unique. As much as possible, make it more interactive to make customers engaged with your brand. Ensure that it would clearly present your product and business in the retail arena.
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You only have a few seconds to get your customers’ attention, therefore, these seconds are crucial for your brand.
As noticed, even in social media, audiences are more engaged with video content than with ordinary photos displayed on their screen. Thus, you can adopt this simple observation to your drinks marketing campaigns. Furthermore, when you’re planning to use an in-store video display for your next promotion, make sure to consider the guidelines above.
Innovative promotional products and displays can certainly help you get ahead of the game. Our team from ODM and Mindsparkz are here to assist you! We source only the best yet most affordable promotional product ideas for companies marketing needs.
We can also help your business design and create first-rate promotional displays for in-store and outdoor promotions.
So whether you’re in the drinks, cosmetics, healthcare, F&B, and tech industries, rest assured that our team are here from design to manufacturing process.
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