Picture Perfect Products: How to Make Instagram Worthy Merchandise?

Looking to step up your marketing promotions and elevate your brand in your consumers’ minds? An Instagram worthy merchandise might be just the right answer for you! Leverage the age of social media and the practicality of the modern-day customer through them today!

What Is An Instagram Worthy Merchandise?

In the age of social media, the term “Instagram-worthy” has evolved to describe products that possess a visual appeal so captivating that they stand out in the saturated world of digital content.

These products go beyond the ordinary and leave a lasting impression on viewers and prompting them to share, like, and engage. They have a magnetic quality that compels social media users to pause their scrolling and take notice, often becoming focal points of admiration and inspiration in users’ feeds.

In addition to that, these are also custom products that are visually striking and compelling enough to propel them into taking pictures and sharing them on social media like Instagram. They evoke a myriad of feelings – from awe and delight to envy and aspiration.

What Makes An Instagram Worthy Merchandise?

Harmonious Colour Scheme

Colour is a huge factor in how people perceive a product. There are various colour combinations you can use but the ones that are most pleasant to look at are the ones that are best for Instagram worthy products.

Regardless if it’s a bold combination or a more soft palette, people are likely to stop scrolling or take a picture of the product to share to the world if it’s colours are pleasing to look at.

Instagrammable Packaging

The shareability of a product extends beyond the item itself; packaging plays a crucial role. Brands that invest in aesthetically pleasing and Instagram-friendly packaging increase the likelihood of unboxing moments being shared on Stories and feeds.

The thrill of unwrapping a beautifully packaged product and the anticipation of revealing the contents make for engaging content that users want to share with their followers, as well as make the watchers wanna experience the unboxing as well.

Photogenic Qualities

Instagram-worthy products possess photogenic qualities that make them ideal subjects for styled, creative, or flat-lay photography. Aside from great colour combinations, these products with clean lines, interesting textures, and captivating shapes create visually appealing compositions that photographers and content creators love to capture.

These photogenic qualities elevate the product beyond its functionality and transform it into an artful expression anyone couldn’t help but take a snap to share.

Versatility in Styling

Products that offer versatility in styling and use are more likely to be shared by users in different contexts. A versatile shirt, for example, can be styled in various outfits with a jacket or a skirt.

The ability to adapt and complement diverse aesthetics expands the potential for UGC, as users showcase the product in their unique lifestyles and environments.

How to Create An Instagram Worthy Merchandise?

1. Know Your Target Market

Before diving into the design process, it’s crucial to understand the preferences and aspirations of your target audience on Instagram.

Conduct in-depth market research to gain insights into what types of products and visuals appeal to them the most. This understanding will serve as a solid foundation for designing products that resonate with your ideal customers.

2. Incorporate Current Trends

To capture the attention of the Instagram community, stay attuned to current design trends and aesthetics that align with your brand identity. By incorporating trending elements into your product designs, you stay fresh in the minds of your audience.

3. Design with Shareability in Mind

Keep in mind that Instagram is a space to share visually appealing content. Design products with Instagram in mind, ensuring they are photogenic and lend themselves well to various photography styles, such as flat-lays, styled shots, and lifestyle photography.

Unique shapes, textures, and versatile styling options enhance the potential for creative content creation, leading to increased user-generated content and brand exposure.

4. Leverage The Unboxing Experience

The unboxing experience is a significant moment for customers and offers an excellent opportunity for shareable content. Pay attention to the design of your product packaging, ensuring it is aesthetically pleasing and Instagram-friendly.

Consider adding personal touches, such as handwritten notes or special gifts, to create an emotional connection and encourage customers to share their unboxing experiences with their followers.

5. Engage with Content Creators

Collaborate with influencers and content creators who align with your brand’s values and aesthetic. Invite them to experience and showcase your products, either through unboxing videos, styled photoshoots, or creative storytelling.

Influencers’ authentic content has an impact on the perception of your brand and at the same time extends your product’s reach to a broader audience.

4 Marketing Benefits of Instagram Worthy Merchandise

1. Amplified Brand Visibility

Instagram-worthy merchandise has the innate ability to capture attention and urge user engagement. When customers share their excitement over these products on their Instagram feeds and stories, the brand’s visibility expands exponentially.

Each share acts as a free advertisement, reaching not only the customer’s followers but potentially thousands of others through hashtags and discoverability. This amplified reach helps brands break through the noise and create a strong presence in the highly competitive social media landscape.

2. Drive User-Generated Content

This type of merchandise also fuels User-Generated Content (UGC) campaigns, a goldmine for brands seeking authentic and relatable marketing.

As customers eagerly share their experiences with these visually captivating products, the brand builds credibility and relatability.

3. Enhanced Customer Engagement

Whether through contests or engaging packaging, Instagram-worthy merchandise transforms passive followers into active participants, deepening their relationship with the brand.

4. Fostering Brand Loyalty

Instagram-worthy merchandise plays a pivotal role in nurturing brand loyalty. Customers who own and cherish these products often become devoted advocates, sharing their passion for the brand across social media.

By associating themselves with the brand’s identity and aspirational lifestyle, they proudly endorse the products and encourage their followers to do the same, creating a cycle of brand advocacy and customer retention.

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Instagram Worthy Merchandise FAQs

All you need to know about Instagram worthy products!

Can small businesses benefit from creating Instagram-worthy merchandise?

Of course! Instagram-worthy merchandise is not limited to large brands; small businesses can also benefit greatly from creating visually appealing products. They can build a strong presence on Instagram and gain a competitive advantage in the digital marketplace.

Are limited editions or unique products more shareable on Instagram?

Yes, limited editions and unique products are more shareable on Instagram because they evoke a sense of exclusivity and rarity. Customers often take pride in owning special items and are more inclined to share them on social media.

What makes a product shareable on Instagram?

Shareable products on Instagram often evoke emotions, align with current trends, and offer versatility in styling, making them attractive subjects for users' photography and storytelling.

To Sum It Up,

Instagram-worthy merchandise is a game-changer for brands seeking to make a lasting impact in the age of social media. By crafting products that align with current design trends, incorporate interactive elements, and emphasize photogenic qualities, businesses can achieve marketing success in the dynamic world of digital marketing.

And ODM is an experienced company that can lend a helping hand to your promotional products! We specialise in the customisation of promotional merchandise and the custom packaging they can come in. Our creative team, Mindsparkz, can work with you from start to finish! Don’t hesitate to contact us today!