Original Design Manufacturing

An Original Design Manufacturing (ODM) is a company which designs and manufactures a product which is specified and eventually branded by another firm.  Such companies allow the brand to produce without having to engage in the organization or running of a factory.

Original Design Manufacturing companies have grown in size over recent years and many are now sufficient in size to handle production for multiple clients, often providing a large portion of overall production.  The primary attribute of an Original Design Manufacturing business model is owning and/or designing the products in-house. Hence, the constant product development process which we engage in provides us with constant growth of innovation and creativity.

This model is common in international trade where local ownership laws prohibit direct ownership of assets by foreigners, but this is not the main reason why we use this business model. The ODM group utilizes this business model in order to offer our clients a wider range of products from China. We believe that using only 1 factory limits the customizability of products, such as the lack of different material choices and the difference in technological equipment and knowledge. Also, being able to reach out to more suppliers helps original design manufacturing companies and their clients to achieve their ideal pricing and quantities when supplying to segmented markets/countries globally.

About Us

The core divisions of our ODM Group Companies and brands are in 4 different locations, which provides us a great perspective over the global market and the manufacturing options worldwide.

  • Hong Kong: This is our headquarters where we take care of administrative matters, visit trade shows and working on ideation. You will be able to find a lot of concepts for promotional product trends on our ODM Asia Blog.
    Zhuhai, S. China: This is where the core team is based and original design manufactured products are brought to market. Whilst the team is great at specializing in promotional products, their portfolio also includes consumer goods for retail and crowdfunding. The engineering team also develops complex promotional products. Our mission is to customize and develop new products to meet client’s promotional needs.
  • Roaming in China. A team of QC agents are constantly on the move with staff located in the South and also traveling from Shanghai. This team takes charge of quality control inspections as well as assisting the group’s buying office.
  • HCMC, VietnamMindsparkz was founded by ODM to offer design services to its clients, offering a wide range of design services; such as graphic design, product design, web design, product branding, web design, as well as retainer services.  We have an international team based in Vietnam who also work with our designers in China. 

Marketing Approach

With offices in Zhuhai, Hong Kong and now Vietnam, we have written more than 8000+ articles on promotional products seen in blogs such as Anniversary Promos, Movie Marketing, Trade Show Marketing. We study the various marketing campaigns by top-notch companies that never cease to amaze us with the creativity and thought put into it. Hence, if you find that you are stuck for an idea, just click onto any of our blogs for inspiration. Here you can see some great examples of Gifts with Purchases for example.

With us as your original design manufacturing company, you can trust us to turn your dreams into reality with our highly skilled design team, Mindsparkz, offering design services. Our team of product designers and merchandisers can help you with product brainstorming sessions, which will definitely leave you satisfied. We also have immense experience in manufacturing marketing giftscustom POP displays, and high-quality promotional products. Feel free to drop us an inquiry today!

Related Blogs

Learn more about how quality control checks are carried out here.

We also have blogs uploaded on the various printing techniques! Check out this blog on Silk Screen Printing:

Sublimation Printing:

This is an article about the Vietnam Trade Show: VietnamPlas, which we attended!

Be sure to also read about LED vs Neon Signs When Manufacturing in China:


This article talks about Our Buying Office Visit from Hong Kong to Zhuhai:


Here is an article of a 2-in-1 Custom Travel Pillow Promotional Gift by HK San Miguel: