Nestlé recently advertised their brands, like Milo, Bear Brand and Nido with each a different branded advertisement. This is great to gain an increase on the attention and sales to their brands. Nestlé is experienced in different marketing solutions to gain an increase to their brand awareness. They are using not only On-Pack Promotion and Gift with Purchase, but also in POS Displays, for example.
This nice POS Display by Nestlé advertising their brand “Milo” is a good example for their multi tunnel marketing solutions. Such a branded advertisement POS Display is perfect to gain attention and brand awareness to your brand. This POS Display will be noticed by any current or potential costumers of your brand.
POS Displays are not the only promotional solutions Nestlé is advertising Milo to their Costumers. This branded advertisement is great to have an every day promotional product and gain a long term attention to the product.
The cacao powder is used for breakfast and lunch by a broad range of costumers. This is the reason because such a free branded sandwich keeper is perfect for the advertisement of this brand and product.
A sandwich maker is also being used everyday by a broad range of people. That common fact will give you the perfect match for the right target group. The big, nice branding on its top will gain you a long term brand awareness and will not only increase your sales through the campaign, but also after.
Nestlé also recently advertised with this On-Pack Promotion for their brand Milo. A Toy Car as Gift with Purchase is great to gain a lot of interest by the kids to this product. Also the fact that you can not purchase “Hotwheels” without Nestlé products is the eye catching reason for your product.
Children are allways influencing their parents for the groceries they should buy. Screaming, crying and all the methods little children know to convince their parents to prefer a special brand or product, will be used by them for such a fun on-pack promo.
Milo is not the only brand by Nestlé which they are pushing through a branded advertisement. Also Bear Brand is a brand which will gain an increase in their brand awareness and in their sale through and after the campaign. Such a food canister is great to store the cacao powder by this and any other brand, that will be bought after that. The long term brand awareness will be guaranteed by the nice and big branding on top of this food canister.
Nestlé does have a lot of different brands and is trying to push some of them with different promotional products through the market. Likewise is Nestlé gaining attention and sales for their brand Nido by this promotional badge to reach a broad target group of children.
Children who are consuming this product just before the kindergarten or school will be very proud about such a badge and will show it around to their friends. Their friends will go home and tell their parents, they want such a badge to. This circle will gain your sales during the sales and will increase your brand awareness.
Why should you think about a branded advertisement?
Brand awareness. A Branded advertisement can help you with a unique POS Display or practical promotional products. These are great to gain a long term brand awareness, which will still exist after you ended the campaign. This brand awareness, which is communicated through a nice big branding on the products or POS Displays, will just be possible through such a branding.
Additional Customers. Promotional products will not only attract current, but also potential customers to buy and prefer your brand in front of your competitors. POS Displays are making the life easier for your customer, who does not need to search in the shelves for your product, which will also attract people to just buy your product and try it out.
At ODM we love campaigns with branded advertisements, as we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about such promotional products and marketing solutions.
Please have a look on branded advertisement related links below.
On-pack promotions, gift with purchase and POS Displays. Which one should my brand use?
On-pack promotions, gift with purchase (GWP) and POS Displays are only a few out of many techniques’ companies use to promote their brand. Marketing is a very fluid field of study, and there is no particular size that fits all. Use the techniques that appeals best to your consumers and strategies that fits your nature of business.
What are sales promotions?
Sales promotions are usually short-term tactics that companies use to stimulate demand and encourage trials by potential customers. Objectively, sales promotions are only effective when they are able to increase sales. However, sales promotions are usually done at the expense of a company. Therefore, ensure that the sale revenue will cover the costs of doing sales promotions.
What are advertisements?
Advertisements is a form of paid media. Companies have to pay to public mediums in order to advertise their product or brand. Advertising does not necessarily have to promote sales, but can also be used to establish goodwill for the brand.