In today’s day and age, because of increasing celebrity influence, the cosmetics industry is growing at a massive rate. As such, the industry has become a lot more competitive than ever, and it is vital to gain a competitive edge over other brands. Here’s where Lancôme comes in! Lancôme is one of the largest and well-known cosmetics brands, and they have achieved this through effective marketing.
While out and about, our team chanced upon some Lancôme cosmetics products, and we were highly impressed by its cosmetics marketing strategy!
In this case, Lancôme used a POS display to market its free gift promotions – where customers would get a free gift if they spent more than US$250 on Lancôme products.
There are numerous things that we like about Lancôme’s cosmetics marketing, and they include:
We also like Lancôme’s use of a free gift promotion, as they appeal to customers’ needs. This is because free add-ons make it seem like customers get more value out of their money.
Furthermore, the free gift that is offered can also help to increase brand exposure. As the customer uses the cosmetic marketing gift in their daily lives, their friends and family may notice the branded giveaway and be intrigued by it. This can thus be an opportunity for your brand to be spread further, and ultimately bring in more customers.
Would such cosmetics marketing methods help to improve your company? If so, feel free to contact us! Here at The ODM Group, we specialize in such premium displays, as well as custom promotional products for the beauty iundustry. Therefore, you can be sure that your marketing and advertising needs will be well fulfilled with us!
Bath and Body Works played with summery colors and designs. Great for summer promotions!
An eye-catching display that resembles their own product definitely got customers to top by their stall.
This one will get customers talking about their products! If you love anything vintage, this one by The Body Shop will surely impress you!
Surprise your customers with a promotional gift!
Some display ideas for cosmetics!
Here’s a cosmetics bag that could certainly work!
Some more POS ideas!
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