What Makes This Customized Plastic Cup an Incredible On-Pack Gift?

Soltan partnered with Pixar and came up with this seasonal gift with purchase. This Incredibles 2- themed GWP item is indeed a real game-changer for the brand. Moreover, the customized plastic cup used makes the Soltan brand stand out in the retail market competition.

Soltan is one of the leading skincare brands. It offers products such as sunscreen to protect the skin from the harmful effects of the Ultra Violet rays.

Customers have the chance to get this customized plastic cup by purchasing 2 bottles of Soltan Kids sunscreen lotion. The cup features the ‘Incredible 2’ characters. Furthermore, the colour scheme used gives instant recognition of the movie. The cup also has a built-in straw with a lid to prevent spillage. Indeed, very useful and enticing GWP idea for kids

The word “Free” is one of the marketing words used by brands to catch shoppers’ attention. Thus, Soltan enticed its customers through its custom retail sign ideas that say “Free Water Bottle”. Indeed, this gift with purchase idea gives customers the perception that they are getting more for their money since they will get additional items without paying for them.

Why Do We Like This Customized Plastic Cup:

• Health Awareness: Summer is indeed a perfect season to go outside and do outdoor activities. Moreover, kids love to play under the sun on sunny days. To keep them protected, applying sunscreen is very important. Consequently, the heat brought by summer can cause dehydration, thus, ensuring that they always have their bottle of water is very important. This promotional pack by Soltan simply brings health awareness among mothers.

 

• Unique Marketing Style: Customers, especially kids, are easily hooked with movie characters being used for promotion. We really love the brand’s marketing style. Partnering with Pixar will enormously help them generate sales and boost brand awareness. When thinking about, Incredibles movies,  Soltan’s name will always be incorporated with them.

 

• Drives Long-Term Sales: Because of that good feeling customers associate with the brand, they would generally favor it over others. Moreover, the peak of the movie’s popularity will also positively affect the Soltan brand.

 

• Collector’s Item: The plastic cup is an ideal gift for fans who are specifically looking for this collectible merchandise. Limited edition makes it more appealing to collectors. Since the items are limited only, customers would be eager to avail themselves of the item before the items last.

 

There is no denying that the POS display unit used by the brand is very eye-catching.  The colours used complements well with the product. In addition, the strategic positioning of the display made it stand out from the rest of the brands.

 

To Wrap This Up

We believe that this marketing strategy helped the brand to increase its summer sales and brand awareness as well. Partnering with Pixar is definitely one of the reasons behind its success. Moreover, the freebie used was also very seasonal and useful, thus encouraging shoppers to avail themselves of the item. Overall, Soltan did the promotion excellently.

Contact ODM

Should you need assistance with creating your own cup for marketing, please don’t hesitate to speak with us! We source custom promotional giveaways and curate different brand packaging designs. We also help our clients decide and decide the gift with purchase product for their marketing.

Here at ODM, we always make sure that we serve our clients with the best services that we have.

Related Blogs:

Customized Sunscreen Lotion bottles. Great for travel companies/hotels looking to give their customers a practical gift while extending their brand exposure.

Sunscreen brand Calypso similarly wows customers with practical custom travel bags to carry their product in whilst out in the sun.

This Kung Fu Panda gift set became popular in China. Check out the reason behind its success.

Movie merchandise plays an important role in marketing. See how this Frozen 2 movie merchandise and this cool POS display unit leverage the brand’s sales and visibility.

See how the success of the Trolls movie affected different marketing made by various brands. Check out the blog below!

Frequently Asked Questions

How can on-pack gift help in increasing sales?

On-pack gifts add value to the customers' money. Getting free items without paying for them gives them the urge to buy the product b being promoted, thus creating sales for the brand.

Can I use any product as an on-pack gift?

When we say on-pack gift, it is any item that can be packed along with your product being promoted. Yes. You can choose any item, but something that complements and matches well your brand and product would be more practical.

How can I choose the perfect on-pack gift promotion for my customers?

Think about your customers. Who are they? What could be their possible needs? What is your budget? These questions can be your guide in choosing the best on-pack gift to use.