The Tennessee classic Jack Daniel’s had an exceptional drinks promotion idea in Tokyo, by giving away gifts to consumers with bottle purchases. These gifts varied from baseball hats and clothes to a grill or suitcase. By upholding the brand reputation, Jack Daniel’s is trying to stay ahead of its competitors.
Not only will consumers enjoy their drink, but also a brand new gift included with it. When buying one bottle, consumers can get from 1 to 4 points. Buying in bulk will be key, as more points collected will lead to the best gifts Jack Daniel’s has to offer.
This drinks promotion idea is at the alcohol section of supermarkets and because not all alcoholic drinks are doing this yet, it will immediately stand out to any consumer. Something new and unique will be able to successfully capture consumer’s attention, rather than a promotional campaign that is commonly used by brands.
Customers were surprised by the generous gifts available when buying the bottles. That was Jack Daniels’ way of saying “Thank you for your loyalty”.
The free gifts customers got varied depending on how many bottles they were buying:
There are several ways to do an advertisement for your product and at ODM we have significant experience. Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
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