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The branding of a company is more important than [...]
Logo Gift Bag
Arcor treats sweet tooth shoppers with its irresistible and signature butter toffee, wherein the delicacy is sold with a custom logo gift bag. Arguably, this gift-ready packaging lures and urge customers to spend more on its product.
Arcor is an Argentine food company specialising in confectionery. The firm started producing sweet treats 70 years ago. Today, Arcor Group has expanded into more than 100 countries through our three business divisions: Consumer Food Products, Agribusiness and Packaging.
Favourite among chocolate and butter toffee lovers, these chocolate butter toffees are made from whole milk following the old English recipe.
This milky and creamy toffee is combined with a luscious chocolate filling in the centre.
That is why the taste is always classic, irresistible, and high quality.
Wrapping your gift is an important thing to do to make your item look presentable and special.
However, it’s something that people can’t really prioritise especially those working ones.
Thus, this custom promotional pack makes a perfect and ready-to-go gift idea for everyone.
This creative and festive packaging indeed helps refresh Arcor’s brand image.
Likewise, it allows the brand to create unique variants of its product.
So, instead of simple plain packaging, the bag is designed in a shape of a house added with sweet treats imageries.
Another great reason why shoppers buy this gift pack is how the bag conveys a story.
As the bag portrays a sweet home, it simply shows how exciting it is to go back home to your family with some delicious treat you can enjoy together.
Indeed, any family-themed packaging is a always a good idea to consider.
Customers always search for the product’s manufacturing and expiry details before making a purchase. This is to verify how long the product will be at its best quality.
In addition, ingredients are crucial for shoppers, most especially those who are very conscious about the product’s nutritional facts. With that said, shoppers ensure that they can easily find these important details in Arcor’s creative product packaging design.
Aside from protecting your product, a good packaging design offers many benefits for your business. Here’s a rundown of why investing in good packaging matters.
Packaging design is a natural part of any brand’s marketing strategy. With that said, incorporating your logo and your brand’s identity into your packaging design is critical to make your brand and products more recognizable. Colours, in particular, help shoppers find your products on crowded shelves.
Having unique packaging gives your product a higher chance of being sold in the market. Likewise, packaging that serves different purposes indeed appeals to consumers. For instance, Arcor’s custom logo gift bag doesn’t just serve as a simple container but also makes a perfect gift idea. This kind of packaging is something that shoppers are more likely to patronise.
Creating packaging relevant to a particular celebration makes your brand more intriguing to customers. With most products still purchased “on the shelf,” effective seasonal packaging capitalizes on the atmosphere, emotionalism, nostalgia and positive seasonal associations that stimulate appeal or renew excitement and interest in your brand.
Made from cotton canvas, these branded bags are 20-30 cm in size. However, its height, width and gusset can be customized according to your marketing needs.
This tin packaging design comes in a shape and design of a doughnut which can keep your customers drooling! Just like your all-time favourite delicacy, it is available in different colours such as blue and pink.
Beautiful custom tea packaging is not only fun to look at, but it is also a great way to encourage more people to drink tea and reap its health benefits.
Aside from storing goods, this custom packaging can also be used as storage for stationeries including pens, pencils, etc.
Packaging is so much more than just protecting a product. Indeed, it’s an essential marketing tool that supports branding, emphasizes the product’s best features and creates an unforgettable customer experience. Similarly, creative packaging unbox greater opportunities for businesses.
With all that said, no one can underestimate the use of product packaging in marketing products, especially confectioneries.
Being in the promotional and marketing industry for almost two decades, the ODM Group has proven records of outstanding and successful projects with local and international companies. From concept through to production, we provide every service needed to bring new ideas to market.
Therefore, if you’re looking for a company to work on your business’s bespoke packaging design, feel free to connect with our team. From wine packaging, tea packaging ideas, and food packaging to cosmetic packaging, name it, we’ll create it! Our designers from Mindsparkz are here to assist you with all your design needs.
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