Bar Promotion Ideas to Spice Up Your Business – Unique Drinking Glasses
The 13th of June is Gin Day and the 14th of June is Bourbon Day! Let's celebrate this day with Unique Drinking Glasses and other Bar promotional ideas! [...]
As the London 2012 Olympic Games is approaching, McDonald’s is introducing a gift with purchase promotion in Hong Kong. For every up-sized value meal purchased, customers will receive a London 2012 Olympic Coca-Cola Glass!
This partnership between 2 corporate giants, London 2012 and Coca-Cola, would definitely help increase the perceived value of the glass. With 6 vibrant colours to choose from, the Olympic Coke Glass is bound to entice customers to frequent McDonald’s in order to collect all the designs. As such, this would definitely boost sales for the fast food chain!
Furthermore, co-branding also helps in raising brand awareness and enhances brand reminder for all brands effortlessly! Start brainstorming and branding your promotional items now! Please feel free to contact ODM should you need any assistance.
Check out the following articles for more promotions:
Drinkware is a great promotional item that companies distribute to their patrons in order to increase their brand awareness. Drinkware such as drinking glasses is a great medium, because consumers re-use items like these on a daily basis – in the long run, creates better brand recognition.
The gift that comes with a purchase (GWP) should ideally be something that will be appealing and useful to the brand’s target consumers. It should also align with the product that the brand wants their consumers to purchase. For example, a Coca Cola glass is complimentary with the set meals that McDonald’s intends to promote and will make sense to their target consumers. In ODM, we provide marketing solutions and strategies that will help build your brand.
Gifts with purchases are great to encourage trial of products. However, to encourage repeat purchases, brands can also create a series of collectibles instead of a singular type of gift with purchase. This way, patrons will repeat their purchases in order to complete their collection. Otherwise, promotional gifts with purchase is a great way to increase brand awareness.
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