Halloween Marketing Idea: How Does Pepsi Bring Thrill to Retail?

Pepsi’s Halloween Marketing Strategy

Pepsi’s Halloween marketing campaign in Vietnam isn’t just about embracing the holiday; it’s about offering consumers a delightful and exclusive experience. Let’s discuss this specific promotion that the brand is currently promoting.

1. Buy 3, Get a Colour-Changing Cup

The heart of Pepsi’s Halloween promotion is centred on the irresistible “Buy 3, Get a Colour-Changing Cup” deal. Here’s a closer look at the details:

Customers are encouraged to purchase any combination of three 720ml cans from a range of Pepsi products, including Pepsi No-Cal, Pepsi Lime No-Cal, Pepsi Cola, and 7UP. This variety ensures something for everyone, catering to different taste preferences.

Likewise, the products are designed following the Halloween season.

The star of the promotion is the free color-changing cup. These cups, which shift colors when filled with cold liquid, are exclusive to the Halloween campaign and are designed to enhance the overall Halloween experience.

This promotion is available exclusively at 7-Eleven stores in Vietnam, making it easily accessible to a broad customer base.

2. Value Proposition for Customers

Pepsi’s Halloween promotion is more than just a special offer; it’s an opportunity for customers to engage with the brand in a memorable way. The value proposition for customers is clear and compelling:

Customers receive a physical item, the color-changing cup, as part of the promotion. This tangible reward extends the experience beyond the purchase and provides a lasting reminder of their interaction with the brand.

Limited-edition Halloween-themed items often become collectibles. The special design of the cup and its exclusivity make it a valuable item for enthusiasts and collectors.

The promotion adds an element of excitement to the shopping experience. It transforms a routine purchase into a special event, creating a sense of anticipation and delight.

Fun Halloween Marketing Ideas for Soda Drink Brands

This spooky holiday presents a golden opportunity for businesses to conjure up creative marketing campaigns that engage customers and boost sales. Soda drink brands, in particular, can leverage the season’s festivities to increase their presence and leave a lasting impression. So, here are some fun and exciting ideas we can suggest!

1. Limited-edition Halloween Soda Flavours

Why not infuse some Halloween spirit into your soda offerings? Create limited-edition Halloween-themed soda flavours that play on classic autumn tastes. Think pumpkin spice, caramel apple, or even a wickedly dark liquorice soda. The novelty of these flavours will attract customers looking for a taste of the season.

2. Spooktacular Packaging

Don’t underestimate the power of eye-catching packaging. Design unique Halloween-themed labels, bottles, and cans that feature ghosts, witches, vampires, or other iconic Halloween imagery.

For instance, Pepsi’s Halloween-themed packaging design for its free cup adds appeal to its marketing. Moreover, these limited-edition cups are adorned with creepy, fun, and captivating designs that capture the Halloween spirit. They add an extra layer of value to the product and encourage consumers to engage with the brand.

3. Hauntingly Beautiful Displays

Take advantage of in-store displays by transforming your product section into a haunted soda paradise. Create eerie, attention-grabbing displays with cobwebs, skeletons, and dim lighting to draw in shoppers.

You could even offer exclusive deals or promotions for customers who purchase Halloween-themed sodas.

4. Trick-or-Treat Promotions

Embrace the classic “trick-or-treat” tradition by running promotions in which customers who purchase your sodas receive a special treat, like a discount, a coupon for a future purchase, or a spooky-themed keychain or accessory.

You may get ideas from Pepsi’s current promotion. You may also consider giving away a complimentary gift for every purchase of certain products of your brand.

5. Ghostly Giveaways

Host giveaways on your social media platforms or in retail leading up to Halloween, offering themed prize packs containing your sodas, Halloween decorations, and perhaps even tickets to local Halloween events or movie screenings.

Discover how other brands run their promotion during the Halloween:

Starbucks treat its customers with Halloween-themed merchandise during its holiday promotion. They sell different cups with various designs.

Tous Les Jour Vietnam joined the Halloween season using its custom display stand idea. The POS is in orange, the colour of Halloween, promoting loaves of bread that are specially curated for the festive holiday!

GS25 in Vietnam celebrates this festive season with its own custom design Halloween-Themed retail product display. To have a wide selection of brands on sales certainly is GS25 way of not tricking – but treating consumers!

This Jack-O-Lantern Toy was found in the candy section of a retail store. Given to children to carry for trick-or-treating, it can be used to hold the sweets and chocolates that the children will receive.

Halloween Promotional Product from ODM:

There is no better way to celebrate this holiday than by going on a trick and treat. Though popular for kids, who wouldn’t say that adults can never join this yearly fun activity?

How about treating your customers with some of these Halloween promotional products instead of tricking them? Don’t skip these ideas for your upcoming Halloween treats!

To Wrap Up

Embracing the spirit of a holiday and weaving it into a brand’s narrative can lead to extraordinary results. Pepsi’s Halloween marketing strategy in Vietnam is a prime example of how a well-executed campaign can both tap into the cultural zeitgeist and offer consumers a truly immersive and memorable experience.

Remember, successful marketing goes beyond just sales; it’s about creating moments, building connections, and forging memorable experiences. Halloween may be a single day on the calendar, but the impact of a well-executed campaign can linger in the minds and hearts of consumers long after the costumes are put away and the decorations come down.

So, if you plan to run a special promotion during the holidays, it’s better to plan ahead and choose the most suitable product ideas for your business. Rest assured that the ODM Group is here to assist with all your promotional needs. Send us an email to get a detailed quote.

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