Hair Salon Promotion Ideas: Tips Plus Samples from Hair Care Brands

Why is a Hair Salon a Great Business?

Starting a hair salon business can be a great idea for several reasons, but it’s important to carefully plan and execute it to maximize your chances of success.

1. Steady Demand

Hair care is a fundamental aspect of personal grooming for many people. Regardless of economic conditions, people continue to require haircuts, styling, colouring, and other salon services. This consistent demand can provide a stable customer base.

2. Repeat Business

Hair services are not typically one-time transactions. Clients often return to salons every few weeks or months for upkeep and maintenance, creating a reliable stream of repeat business.

3. Diverse Services

Hair salons can offer a wide range of services beyond haircuts, such as colouring, extensions, styling, and special treatments like keratin treatments or perms. This diversity can attract a broad customer base with various needs.

4. Scalability

You can start small and gradually expand your salon as your business grows. This scalability allows you to manage your initial costs effectively and adjust your services to meet changing demands.

5. Creative Outlet

Running a hair salon can be a creative and fulfilling endeavour. Hairdressers have the opportunity to express their creativity through hairstyling, which can be personally rewarding.

5. Community Connection

Hair salons often become integral parts of their communities. Building strong relationships with clients can lead to word-of-mouth referrals and repeat business.

6. High-Profit Margins

Hair salons can have relatively high profit margins, especially if you offer specialized services or retail hair care products. Upselling additional services or products can boost revenue.

7. Industry Trends

Staying up-to-date with the latest hair trends and techniques can attract fashion-conscious clients. Keeping your salon fresh and trendy can help you stand out in the market.

9. Ownership and Independence

Running your own hair salon allows you to be your own boss, make business decisions, and have control over your working environment.

Main Products Used in Hair Salons

Hair salons use a variety of products to provide their services and maintain the health and appearance of clients’ hair. The specific products used may vary based on the salon’s focus and services, but some common categories of products used in hair salons include:

1. Styling Products

• Hair Gel: Provides hold and structure for various hairstyles.
• Hair Mousse: Adds volume and texture.
• Hair Spray: Helps set and hold hairstyles in place.
• Pomade: Offers a stronghold and a shiny finish.
• Hair Wax: Provides a matte finish and flexible hold.
• Hair Serum: Tames frizz and adds shine.

2. Hair Coloring Products

Hair salons offer a range of hair colouring services, including highlights, lowlights, full colour, and more. Hair colour products include:

• Hair Dye: For permanent or semi-permanent colour changes.
• Bleach and Developer: Used for lightening hair.
• Toner: Adjusts the tone of blonde or bleached hair.
• Color-Protecting Shampoos and Conditioners: Extend the life of hair colour.

3. Hair Treatments

These products are used to address specific hair issues and can include deep conditioning masks, protein treatments, and hair repair serums.

4. Perming and Straightening Products

For clients seeking permanent wave (perm) or straightening treatments, specific products and solutions are used.

5. Shampoos and Conditioners

These are essential for cleansing and conditioning the hair. They come in various formulations designed for different hair types and concerns, such as colour-treated hair, damaged hair, or oily scalp.

Tips for Promoting a Hair Salon Business

Promoting a hair salon effectively is essential for attracting new clients and retaining existing ones. Here are some creative promotion ideas for your hair salon:

1. Cross-promotion with Local Businesses

Partner with nearby businesses, such as nail salons, beauty boutiques, or clothing stores, for cross-promotions. Offer discounts or packages for customers who visit both establishments.

2. Loyalty Programs

Create a loyalty program that rewards frequent visitors with discounts or free services after a certain number of visits.

3. Social Media Contests and Giveaways

Host contests and giveaways on social media platforms to engage your audience. Encourage participants to share your salon’s page or tag friends to increase visibility.

4. Themed Promotions

• Plan themed promotions around holidays, seasons, or special occasions. For example, “Valentine’s Day Makeover” or “Summer Hair Care Special.”

5. Product Bundles

Create bundles that combine services with retail hair care products at a discounted price. This encourages clients to purchase your products while receiving a service.

10 Effective Ideas from Hair Care Brands

And talking about shampoo as primary products in a hair salon, here are effective hair care promotion from top brands.

To celebrate the 12th edition of the KIA X Games Asia, which was in Shanghai, Clear (a brand of Unilever & an official sponsor) offered an in-pack promotion to their clients.

We spotted their promotional gift at Tesco Shanghai.   Purchase shampoo at RMB 39.50 and get a free in-pack sports bottle branded with the KIA X Games Asia.

China has one of the biggest fan bases for the European Soccer Leagues, which made sense for Head & Shoulders to leverage this customer segment in order to appeal to more people. Therefore, the brand collaborates with one of the most popular soccer clubs in the league – Football Club Barcelona (FCB).

The brand’s marketing campaign is integrated into their on-pack promotion, which offers a free, 100% polyester towel gift-with-purchase. The towel comes in the signature colours of FCB and is designed with an embroidered logo of the organization.

In addition, collaborating with this popular sports club allows Head & Shoulders to gain a wider audience.

BaWang, a Shampoo and hair care products firm, offered a free promotional gift-with-purchase. Buy 400ml of BAWANG Hair-Blacking and Strengthening Shampoo with Chinese Herbal Essence and receive a promotional hair-drying towel for free.

Simple yet efficient, those GWP promotions differentiate your product from the competition while on the shelf.

Sunsilk ran its limited-edition promotional packs in the Philippines.

The haircare brand brings customers and fans special edition BT21 promotional pouches that feature the adorable BT21 characters.

From the head turner boxes to the well-designed pouches, not to mention the bundle of hair care products included— these limited edition packs are totally irresistible! They come in four different exclusive designs that are worth collecting

Palmolive’s custom cardboard packaging is a good move as it’s cost-effective, easy to customise, and lightweight.

Aside from its packaging, this promotion from Palmolive is a great idea to entice shoppers to avail of their product.

In this promotion, the brand offered a free item after buying one. It comes in a set of two which shoppers may enjoy.

Holiday-themed packaging of Aussie Winter Miracle is suitable for the Holidays.

Furthermore, the packaging makes the products gift-ready, ideal for busy Christmas shoppers.

Likewise, the brand’s on-pack promotion contains a bottle of shampoo, miracle oil, a deep treatment winter remedy, and a pair of branded socks.

Dove shampoo is a wonderful gift to their customers in Thailand. Shoppers will get a free 4000mAh promotional power bank as an on-pack giveaway for every purchase of a 480 ml Dove Damage Repair Collection.

Dove’s gift with purchase may not have any connection with the product itself but it is reason enough to buy the shampoo.

Power banks are among the most wanted marketing gifts and corporate giveaways due to their reliability, functionality, and marketing value. The promotional power bank is an exciting and interesting addition to Dove’s marketing scheme.

In-pack promotions are effective when the free promotional item complements the product. In this case, Garnier is giving away a hairbrush along with the star of their show – damage-preventative shampoo.

What increases the visibility of this promotion is the colour coordination of the shampoo and the hairbrush.

By offering good quality products, Batiste also would like to encourage their regular customers and attract potential customers. Everyone can participate in this promo campaign, and all they need is just to buy Batiste Dry Shampoo and Batiste Dry Styling.

In this promotion, customers of Batiste understand that they will get this marketing gift immediately after the purchase.

We spotted this shampoo advertising shelf in a retail store in Vietnam.

The brand consistently used LED displays to show entertaining and captivating videos about the brand and its products.

In this promotion, it’s significantly smaller in size but still at the same eye level, which didn’t pose any problem for its target market to view.

In Conclusion

Starting a hair salon business can be a rewarding endeavour due to the steady demand for hair care services, the potential for repeat business, and the opportunity for creativity and personal fulfilment.

The hair salon industry offers a range of services and products, from shampoos and styling tools to hair colouring and treatments. Success in this field requires careful planning, market research, and a commitment to providing excellent customer service.

By staying updated with industry trends, maintaining a welcoming atmosphere, and continually improving skills and services, hair salon owners and stylists can thrive in this dynamic and ever-evolving industry.

How Can ODM Help?

With two decades in the industry, ODM has helped local and international businesses in producing and sourcing promotional product ideas. From healthcare, F&B, Technology,  and sports to travel brands, ODM has unique ideas to offer.

Send us an email to get a detailed quote and discover more about our services.

Latest Blogs from ODM