12 Effective Airport Marketing Examples To Improve Advertising Campaign
Airport marketing promotes brands, products, or services to influence [...]
Retailers are increasingly using clip strips to display new products in their stores. Usually the focus is on low cost and low weight impulse-purchase items that are clipped in place and fit into a range of vertical spaces in the stores. Similar to other POS displays, this merchandising is versatile and effective as it increases chances for sales.
A good example of using such a clip strip, would be putting a strip of Tea Tools next to the tea section of a retailer. The retailer may not have a specific area for non food items on the shelf, but this new product which appeals to all tea drinkers makes for a great impulse purchase.
Widely used in supermarkets or convenience stores, clip strips are ideal especially for in-store promotions.
Maximising the space available and placing the clip strips near complimentary merchandise, this gives retailers a great promotional tool. This really leads to great cross marketing opportunities (another example – selling wine openers in the wine and spirits aisle).
At ODM, we design a whole array of POS displays from both simple to elaborate ones.We have over 15 years of experience in the marketing industry and have worked with major clients such as Coca Cola, Sapporo, BBC, and Konami. Do feel free to contact us if you are interested in one of our products or services.
Additionally, we have a sister company, Mindsparkz, that specializes in all things design. We offer web, graphic, and product design, as well as product brainstorming sessions and a retainer program.
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it.
Your POS display should be well-designed, creative, colourful and eye-catching. This is so that you will be able to capture shoppers' attention.
ODM has managed to build a network of over 2,000+ factories – with a huge variety of production capabilities in China, Vietnam and India, etc. Do not hesitate to contact us for more detailed information.
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Some upcoming trends into POS systems are:
1. Traditional handheld will be replaced by smart phones and devices like iPod and iPad
2. Via social network people will stay in touch with their friends and the retail- restaurant- and bar industry will have a new marketingtool into this social media.
3. Interaction customer with the store, the customer has the posibility to order himself.
4. Mobile payment.
Three of above mention trends are already available and mobile payment and integration with social network groups is upcoming.
Website Mobile POS System for Restaurant and bar
Demo link for mobile POS on iPad iPod or browser
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