Easter 2021 is coming, and it is off like a shot! Certainly, you are looking for eggstraordinary and eggciting POS marketing ideas that shoppers will surely love. This season is definitely the perfect time to bond with our loved ones, and you would like your customers to have a delightful Easter celebration. Well, there’s nothing to worry about as ODM gives you the best Easter POS display ideas example to inspire your retail marketing strategy. This blog will definitely help you to come up with a thrilling marketing campaign for your target audiences!
Before we proceed with the exciting easter promo, you can check out another marketing campaign of Cadbury offering their market a chance to win a spectacularly nice night in Paris! Read more here:
Recently, Cadbury launched its grandest marketing POS display in Asia. Name all the types of POS marketing displays, and Cadbury made sure to have it all for their beloved customers. As a 200-year-old company, Cadbury is able to prove why and how they were loved and patronized by every chocolate lover through this POS marketing strategy. Accordingly, let’s have an in-depth evaluation and see what we can learn from Cadbury’s Easter custom POS displays.
Rotating POS displays should capture the eye and attention of customers, and Cadbury nailed it. Through this POS marketing idea, Cadbury was able to build its brand. Cadbury’s chocolate point-of-sale display strongly presented the company’s personality. Yes, a custom store display enables you to tell your brand’s character. Cadbury’s retail POS display tells its customers that its brand is sweet, thoughtful, and delightful. The display was able to connect and stimulate customers’ emotions while inside the store.
The purpose of a shelf display is for visual marketing. For you to catch the attention of your customers, place promotions at their eye level. Cadbury notably placed eye-level custom marketing displays all over the store. Custom shelf displays consist of egg-shaped sweet products. So, if Cadbury did that, you can do it as well. Make your customers’ egg hunting extra sweet and enjoyable!
Cadbury goes beyond the ordinary. Because it’s Easter, they produced limited edition products suited for the event. They have promotional giveaways like a free mug when you purchase $8 worth of Cadbury products. But wait, there’s more! It also gave shoppers a chance to design their own Easter egg by purchasing Hand Decorated Milk Chocolate Easter Egg in an enticing box packaging.
Cadbury studied and understood its market. Although chocolate lovers may vary in age and gender, they identified that most of them are kids. Children would go crazy when it comes to sweets. Clearly, Cadbury made sure that the designs of their POS displays are child-friendly. The height of the rotating POS display rack is ideal for the kids. The cardboard POS design is also filled with bunnies and eggs inclined with the theme of Easter. Each layer of the rotating POS display conveys a message to the shoppers. Every column was also filled with its products perfect for the event. Cadbury’s interactive POS display also knows that adults love chocolates as well. Thus, shelf displays are placed everywhere – even in between coffee products.
Sweetness and quality are the essence of Cadbury’s brand, and they are also evident in the cushion they customise. It has an attractive shape, colour and design that is hard to miss.
Do you want to bring gratifying experience to your customers this Easter? Make your Easter Promos more fun and exciting, and increase your sales through well-planned and customized creative POS displays with your retail marketing. If you want to achieve effective POS marketing ideas, partner with us! The ODM team has been an expert in providing proven and tested point-of-sale marketing concepts. We have helped a lot of retail stores improve their brand and sales.
Together with our in-house design team, Mindsparkz, we will help you develop suitable POS designs for your business— whatever industry you are in. What are you waiting for? Send us your email now; we would love to hear from you!
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