A promotional offer is a great technique to stimulate sales and build customer loyalty. This shopping bag giveaway spotted in Thailand is a fantastic example of how introducing promotional offers can stimulate sales.
Indeed, we love what this shop in Thailand has introduced. For every 349 Thai Baht spent in-store, customers will receive a complimentary shopping bag. The design of this bag is particularly appealing. It compliments the products, which are all imported products from around the world, and says ‘Travel Around The World’. The shoppers are already getting a taste of the world so this is likely to be an appealing statement to them.
A promotional offer incentivises the customer to buy more than they actually may need. Even though the customer may not intend on buy 349 baht (around US$10) worth of imported goods, for the sake of receiving a free gift they are much more likely to spend a bit more.
Furthermore, 10 lucky shoppers will also win a customized gold necklace, worth 200,000 Baht (about US$6000) – providing more incentive to purchase goods from this store! Contest giveaways attracts new customers and gets people talking – further spreading your brand remembrance.
Certainly, Contest giveaways gives a good reason to suggest you offer something more than your competitor brands as you care about enhancing your brand value. This will have a positive effect on the connotations connected with your brand.
The In Store Marketing Promotion Poster is very clear showing the different products you can redeem as you spend more money and advertises the gold necklace win. The graphics on this poster are visually pleasing, which would instantly attract the customer over to the stand.
Why we like this Shopping Bag Giveaway:
– Practicality: The free item actually compliments the consumer good. The bag will be extremely useful for the customer for carrying their groceries home. It is very lightweight making it easier to stick in your pocket / handbag for the road.
– Environmentally Friendly: This product is with its time. In a world where we are trying to curb our plastic consumption, offering a reusable bag is a great way to try and cut down people’s individual environmental footprint. This will create positive brand exposure and uphold your brand reputation as well as helping to save our planet!
– Boosts your Sales: If customers are getting a gift with purchase they are more likely to buy your product as they are getting something extra.
– Enhances Customer Loyalty: Offering your customer something more than your product from time-to-time will encourage them to remain loyal to your brand and continue returning.
Could offering a shopping bag giveaway be of benefit to your business? Here at the ODM Group we can design and produce products specifically to your desired outcome. Get in touch with one of our expert team members today – we’d love to hear from you!
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