Color is a major factor in planning any promotional products campaign. Most of our big brand clients will order promotional products in clearly defined colors using a Pantone Color Chart. Our factories and QC staff all carry books of these color codes for checking logo, product and packaging colours before shipment. For basic color guideline you may consult this Pantone Color Guideline - Universal Pantone System
ODMasia use different colors in our branding to also build intensity and this is visible on our subsidiary sites too. Color symbolism and color psychology are culturally constructed linkages that vary with time, place and culture. Humans react differently on each colour, therefore choosing the correct colour for your product is extremely important. It helps your product to enhance packaging, raw materials suppliers, marketing and all other people working on your product to come together.
Color symbolism in art refers to the use of color as a symbol throughout culture. Color psychology refers to investigating the effect of color on human behavior and feeling.
White
White is the color that represents purity, neutrality, sterility and youth. White is often associated with cleanliness or sterility. White is also associated with neutrality and peace.
Black
Black is a multi-dimensional color that can mean classic or new. It has an ominous characteristic symbolizing death. It has an air of intelligence (graduation robes), shrouded in mystery (space) and slimming quality (fashion).
Red
Red strikes a chord with more cultures than many other colors because of its intensity, passion and invocation of an inherent physiological response. The color is bold and audacious, so it usually dilutes the colors around it. For this reason it’s used to accent and highlight objects of importance.
Studies show that red can have a physical effect, including increasing the rate of respiration, raising blood pressure and thus making the heart beat faster. Red is also said to make people hungry (McDonald’s, Burgerville, corner cafés).
Orange
Orange is energy, enthusiasm, ‘get-it-done’ attitude, and balance. It typically symbolizes Hinduism, Buddhism, happiness, energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, over-emotion, warning, danger, autumn, desire, Sagittarius (star sign), and September.
Yellow
Yellow echoes the dual nature of red. Though yellow evokes feelings of happiness. Yellow typically symbolizes sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, femininity, gladness, sociability, friendship, courage (Japan), and God (gold).
Green
Green says ‘nature,’ which explains why it is such a powerful symbol in the eco-friendly movement, as well as ‘initiative’ and ‘wealth’.” It is a color that soothes the eyes and produces a calming effect when seen. This is likely due to the association with the greenery of nature. For companies providing a pampered escape, green is a color that will signify rejuvenation and energy for your brand.
Green symbolizes great intelligence, nature, spring, fertility, youth, environment, wealth, money (US), good luck, vigor, generosity, go, grass, life eternal, air, earth (classical element), sincerity, harmony, stability, calming, creative intelligence, Islam, and the ordinary.
Blue
The best color to wear to an interview is blue. Blue is non-threatening, yet confident and stable. Many police uniforms are blue because the color says confidence and security, while being non-threatening. With the good, there’s the bad. Blue can also signify depression. You’ve got the blues is a nod to this attribute.
Blue can symbolize seas, men, productive, interior, skies, peace, unity, harmony, tranquility, calmness, trust, coolness, confidence, conservatism, water, ice, loyalty, dependability, cleanliness, technology, winter, idealism, air, wisdom, royalty, nobility, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue, star sign), strength, steadfastness, light, friendliness, peace, love.
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Thank you for this fascinating article. It is always a pleasure to see credible color information vetted by experts as opposed to some of the urban legends that exist about color!! may we have permission to pass this on in our blog? Proper credit would be given, of course.
Leatrice Eiseman
Director, Eiseman Center for Color information and Training