An on premise display is a bold and eye-catching way to attract customers to view what your brand is currently advertising. In this on premise display, Guardian Health and Beauty, in Singapore, are flaunting their offers in some great on premise displays outside of their store.
On the right, their display offer is a 3 for 2 mix and match on all personal care products based in-store. However, the promotion on the left features a bolder and more vibrant look and is currently promoting items from another brand, Mijotex Bakeware, that is sold exclusively at Guardian.
By doing this kind of display it attracts customers to buy a product that they will not be able to find anywhere else, which makes this on premise display act as a product incentive.
When buying products at Guardian stores you will receive stamps which will entitle you to buy this tupperware as part of a purchase with purchase promotion. In order to buy each piece of tupperware, you will need to collect 5 stamps and pay an individual special price for each item shown on the poster.
Why should you use an on premise display in your marketing campaigns?
- Expanding product range. Large on premise displays such as Guardians, are an easy and effective way to advertise your in store promotional products. They are large, and can easily be designed to show the promo items on the poster, and makes it easier for customers to see the product. This way also exposes the consumer early and makes it easier for them to decide if they are interested in buying your product.
- Raise brand awareness. On premise displays especially when placed outside of shops are attractive to the eye. Customers no matter what, whether walking past or shopping in store will see these posters and will remember them if they return in the future or see your shop elsewhere. For example, customers will recall the Mijitex brand as being exclusive only to Guardian.
- Design. On premise displays can be custom designed in any shape, colour or size, which leaves huge branding potential. The branding area is also large which also promotes brand awareness and exposure.
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