Contest Giveaways: Cornetto’s Thrilling Flip & Win Competition

Cornetto brought back its famous Flip and Win competition in Malaysia & Thailand. The competition was first announced on Cornetto’s official Facebook page, CornettoLove. The contest ran from May 1st until July 31st, 2012.

Flip and Win Competition

Flip and Win Competition

Cornetto’s Flip And Win Details

The mechanics of the competition was very simple. 

  1. Customers had to purchase any Cornetto ice cream (Flip and Win)
  2. Participants could get 5 points from Cornetto Classic and 10 points from Cornetto Royale. Each ice cream had a unique code.
  3.  Customers had to send their unique code via SMS. Example: CN <space> unique code, and send it to 35322. Each SMS received was charged. Participants must also send their participating lids and details to the address provided by Cornetto.

What Makes Cornetto’s Contest Giveaway a Hit?

Cornetto already conducted its Flip and Win competition in the past years. But what makes the 2012 competition a thrilling one?

  • Social Media Utilization

When the competition ran in 2011,  a dedicated web page was set up to host the competition. However, the brand decided to promote the competition with the use of its Facebook page the following year.

Flip and Win Competition

Flip and Win Competition

 

The use of social media for promotion certainly increased Cornetto’s engagement with its customers. Moreover, Facebook utilization also helped to further its brand awareness.

Through this online platform, Cornetto easily monitored and heard customers’ feedback real-time. Therefore, we can say that switching from a website to Facebook was a very smart marketing tactic.

  • Great Prizes

Who would not want to get free items? Definitely, everyone loves to get even one. Cornetto’s promotional giveaway items surely encouraged customers to avail themselves of more sweet treats from the ice cream brand.

Three (3) Highest pointers were able to get the chance to win an iPad3 monthly. In addition, weekly prizes were also be given away. Contest giveaways included 1 unit of iPhone 4s, 10 units of Fujifilm Instax 7s Camera, 20 units of Music Equalizer T-Shirt, and 50 units of CTT heart-shaped pillow. Every participant had the chance to get these prizes by simply purchasing Cornetto Flip and Win ice cream.

  • The Contest Idea

One thing that was great about Cornetto’s Flip and Win Competition was that the competition acts as an incentive for customers to purchase a Cornetto ice cream rather than one from a competitor. Products such as ice creams are relatively similar and so there needs to be something that diversifies your product. Adding a gift with purchase or the chance to win a prize through entering a competition was a good way to encourage customers to purchase a specific product.

Furthermore, asking customers to register to the competition allowed the brand to gather important data from the customers. This kind of data can be very useful when deciding a marketing strategy, as the brand can research its target audience more in-depth.

Allowing customers to enter as many times as they like, encouraged further purchases from the same consumer, and helped establish brand recall after the competition period has ended.

Here are other contest giveaway ideas conducted by various brands.

Lavazza gave its customers a chance to win 3 sets of exciting kitchen appliances. For every purchase of Lavazza roast and beans coffee, each shopper was entitled in joining the promo.

Here’s another competition giveaway idea from Coca-cola. As part of their ongoing marketing in Vietnam, Coca-Cola is having an in-store contest that allows customers to win cool rewards and vouchers. This is also a part of Big C’s Year of the Rat promotions. Big C is a supermarket in Vietnam.

Wrapping This Up

Contest giveaways and other redemption gifts are certainly some of the best strategies to consider if you want people to increase customer engagement and company sales. Thus, planning and designing are very crucial in strategizing for a contest giveaway. Therefore, we can say that Cornetto did a great job in this one.

Contact ODM

Craving for your brand to be steaming hot in the market too? Why not contact the ODM group today?

ODM specializes in promotional product design, sourcing, manufacturing, and logistics, and shipping. Moreover, we are a trusted brand when it comes to producing high-quality custom promotional giveaways, gift with purchase items, and POS display units.

If you want to learn more about our services, do not hesitate to contact us. We would love to hear from you!

For related blogs see:

This branded promotional giveaway is one of the most wanted gift items ever. Check out Nebula Capsule’s promotional campaign here.

 

Pringles swept the retail market in the past months with its branded business giveaways offered to its customers. See what the promo is all about.

 

In this giveaway, the clients that buy one Nescafé product will be able to join the contest. Great prizes await the winners.

 

Red Bull is giving shoppers the chance to win exclusive prizes with every purchase of Red Bull products. Learn more about this promotion here.

 

Dettol ran in-store retail marketing in the UK. Find out more about this marketing idea in this blog.

Frequently Asked Questions (FAQs)

Why should I Run a Contest Marketing?

Contest Marketing Promotion is a good way to kick-start and propel your business growth. Moreover, offering your customers a chance to win prizes can incentivize them, thus helping you in achieving your business goals. In addition, it can leverage your brand engagement with your customers.

What are the different types of prize promotion?

Sweepstakes, giveaways, and contests are the three main types of prize promotions that you can use in marketing. Take note that contests are different from sweepstakes and giveaways. In this type, entries are judged on skill or criteria and winners are selected based on their merit.

Does running a contest cheaper than other marketing strategies?

Contest marketing is way cheaper compared with other marketing methods. It offers greater value. They can bring exposure and value to brands with a very reasonable cost.

2021-09-10T21:15:13+08:00

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