Launching Your Ice Cube Business: Marketing with Custom Moulds
Embarking on the journey of an ice cube business [...]
Gift sets have always been a powerful strategy to entice shoppers in retail. This holds true across various industries, including the beverage and distillery sectors. In this blog, let us discuss this branded cocktail set with alcohol offer from AU Vodka. What are the factors that made this gift set promotion a success?
Au Vodka is an ultra-premium British vodka founded in 2015. Instantly recognizable by its iconic gold bottle, the brand has become synonymous with elegance and sophistication.
But the significance of the gold goes far beyond its aesthetic appeal; it is a symbol of power and perfection, embodying the exceptional purity and quality that defines Au Vodka.
Au Vodka’s cocktail set with alcohol offer is an absolute delight for vodka enthusiasts, igniting a spark of excitement in their hearts.
This thoughtfully curated branded cocktail kit is designed to enhance the vodka experience to unprecedented levels, as it comes complete with all the essential tools needed to craft their favourite drinks.
Opening the vodka gift pack reveals a treasure trove of cocktail essentials, carefully selected to elevate every sip.
The drinking gift set contains the following:
To enhance the overall presentation and create a lasting impression, this exquisite cocktail set is thoughtfully packed in a customised gift box.
Even considered a newbie in the industry, Au Vodka has already proven its products are exceptional. The brand has grown exponentially to become the UK’s most popular and sought-after vodka. Not only that, but after its successful launch in the UK, it is ready to give Americans the taste of its luxurious drinks.
Behind this success is the brand’s out-of-the-way marketing strategies. This branded cocktail set with alcohol offer is among the effective promo campaigns that have been conducted.
Here are the things we learned from this promotional concept. Moreover, we compiled the best practices to consider when offering your customer vodka or drink gift ideas.
Just like any other marketing, it is important to choose and identify your audience clearly.
This will help you craft and design the perfect strategy that will match your brand and recipient as well.
Moreover, this will help you decide on which gift ideas to offer them.
Needless to say, choosing the items to pack inside your gift box is very crucial.
When offering a vodka gift set, always select items relevant to your drinks.
Following this simple practice will help you entice your customers to buy the products you offer.
Aside from the product, you should also invest in your packaging.
When planning your packaging design, ensure it can protect the item properly, is aesthetically pleasing, and strategically advertise our products and brand.
Remember, your unique product packaging design can also be your selling point.
Thus, it is also practical to consider them when crafting your vodka gift ideas.
Another important factor to consider when planning to use a gift set for promotion is how you want to present it to your audience.
Would you like to offer it as a gift with purchase idea, a contest reward, redemption merchandise, or a primary promotional product?
Identifying it will help you decide the right strategy on how to market them to customers.
Remember, your chosen supplier can make or break your business.
A good one will provide you with quality services that match your needs.
Likewise, a company that genuinely cares will help you find the right product that will meet your budget yet with high quality.
Thus, it’s always important to find the supplier that will make your gift ideas wisely.
With its recent promotion, Tanqueray gave its consumers more in its branded cocktail gift set. Why is that a hit and how your next gift set will be too? Read further!
Jack and Sintra continue sharing their special connection with the world with Jack Daniel’s Sinatra Select whiskey. Check out this impressive gift set idea here:
Ron Rumbero brought excitement to shoppers with its custom drinks gift set offer. Let’s check out why it’s an irresistible deal for shoppers!
Piper’s custom drink set is available in Cyprus Duty-Free. For us, it stands out in-store for a number of reasons. Let’s delve in, and we’ll tell you what makes this a smart drink promotional idea.
We believe that Reyka had found the perfect vodka marketing strategy to stand out on the retail shelves. And that is with the use of branded travel mugs as its giveaway product. Check the promo details below:
People are always after the newest marketing products to make the mixing of their drinks that much more enjoyable, and cocktail shakers are one piece of equipment that is definitely needed to make up your favourite mojito or cosmopolitan.
Made of stainless steel, these jiggers are portable and durable, making them perfect for mixing cocktails. Choose you design here:
Made from borosilicate glass, this cocktail straw drinking glass is certainly high quality. Likewise, its design is something that will mark to your customers mind.
This is durable since it is made from silicone – which is a better alternative to plastic. Getting this for free will give the impression that you are a generous brand.
You can always make your branded cocktail set with alcohol offer more attractive by customising them. Ensuring that they will be useful to your customers is also another way to implement them successfully.
We hope that these aforementioned practices and things to consider out of Au’s promotional campaign will help your craft your own drinks/vodka marketing gifts.
And if you need a company to help your ideas come to life, the ODM Group is here to provide all your needs. We’ve been in the marketing and sourcing industry since 2003, catering businesses from all across industries. We also work with our experienced designers from Mindsparkz to assist you.
We produce various promotional product ideas such as seasonal promotional merchandise, branded corporate gifts, company gift ideas, event merchandise, gift-with-purchase ideas, and high-quality promotional displays.
You may also visit our website or send us an email to learn more about our products and services.
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