#BuenaVida: How Larios Free Hat Giveaway Pulls People In?

Hats are headwear that can be worn any time of the day, any weather or season, and on any occasion. The flexibility of this outerwear makes it as promising as the favourite branded custom shirt for promotional campaigns. However, a free hat giveaway won’t be successful on its own thus we’ll take a look at how Larios’ fedora hat pulled people in.

This shelf space marketing caught our team’s attention in one of New Zealand’s supermarkets that we visited. From its promotion to its marketing strategy and free hat giveaway, it’s all worth talking about and learning about.

Free Hat Giveaway by Larios

Larios is a liquor brand from Malaga, Spain. It is a Mediterranean gin that stemmed from a place best known for its beaches and culture.

The liquor brand was established in the 1800s and is one of the best-selling gins in the world.

The brand is offering a branded fedora hat as a free gift with purchase of two bottles from the brand’s range: Larios 12, Citrus or Rose.

This is clearly and efficiently communicated through bottle neckers and shelf wobblers.

The free hat giveaway is a branded fedora that suits all types of people and gatherings. Get more ideas about what types of hats you can utilise for your next promotions in this blog below:

How Does This Free Hat Giveaway Pull People In?

Brand Story

The founder of the liquor company travelled to Malaga, felt the place’s breeze in his hair, left his watch on the ship he boarded and never looked back. This is the brand story of Larios which strives to spread Buena Vida or the true meaning of a life well-lived in Malaga.

All of these are neatly tied to their bottle necker designs and are clearly depicted by their fedora hat made from straw. It immediately informs people of the brand’s voice, identity and story which is hard to pass even in a crowded retail store.

Cost-Effective

The fedora as a free hat giveaway is cost-effective for the liquor brand. The materials used are appropriate for their brand but also cost less than felt, which is the material most fedora hats are made of.

However, the promotion is also cost-effective for consumers, They can get a stylish hat for bottles of liquor they will drink. There is no added cost incurred for people which instantly makes the promotion attractive.

Practicality and Aesthetic

The fedora hat is known as a timeless casual hat that survived the fashion trends and is still relevant to this day.

It can accompany its wearer on any type of occasion or gathering, without standing out like a sore thumb and be as stylish as possible.

Furthermore, fedora hats function much like baseball caps everyone wears these days, they’re highly practical and can be worn based on the consumer’s personality. It adds depth to its appeal.

Simple Promo Mechanics

The free hat giveaway can instantly be redeemed by consumers, without much effort on their side.

They simply need to buy two bottles of the brand’s range and get their free hat at the counter. This makes it easy and highly appealing to participate for everyone.

Bottle Neckers

The brand ensured it would catch people’s attention through its shelf wobblers, and bottle neckers.

These are clever marketing tools that enforce, guide and ensure the shoppers would be able to identify the brand and its current promo.

What Can We Add?

Shoppers in supermarkets love to buy in bulk, especially if it comes in a package. Packing the liquor bottles in pairs or using a leather carrier makes it easier for consumers to pick off the products from the shelf, hence contributing to more impulse buys.

It also significantly increases the number of people redeeming your promotional giveaway. It’s always a great indicator of your brand reputation as well as more opportunities for brand exposure since the free hat giveaway is branded.

Free Hat Giveaway Ideas For You

Baseball Caps With LED Lights

Highly customisable from the LED lights to brand colour and logo, this hat is made from renewable resources that safely protect your consumers through the glaring heat of the sun.

Product Code: ODM-3506

Novelty Hats

Headwear doesn’t have to be plain and simply colourful, it can also be fun! Showcase your brand mascot alongside creative designs in company gatherings or events through novelty hats that would definitely stand out!

Product Code: ODM-1826

Hats for Kids

Hats are not just for grown-ups! Entice kids and their parents in this wide-brimmed hat featuring your brand logo, mascot or famous characters that can be customised to bright colours kids would surely love.

Product Code: ODM-4140

Custom LED Hats

Showcase animated displays that turn people’s heads for a second look in these custom LED hats. This fun merchandise can also be operated by mobile devices through Bluetooth connection.

Product Code: ODM-3999

Christmas Hats

As the holiday season approaches, more and more people are bringing out their holiday decorations to imbibe the spirit of the season. Let your target market feel this through these branded Christmas hats with LED lights!

Product Code: ODM-3810

More brand samples of free hat giveaway to get you started:

The summer months are particularly warm in theme parks. Hence, Disney’s bespoke cap idea is ideal because it is useful and people will immediately use it. Read more here:

This promo cap is made with comfort and longevity in mind from high-quality materials like cotton with a noticeable brand logo for everyone to see. Check it out below:

Beautifully crafted using top-of-the-line materials, this cap has a minimalistic classic design which makes it a desirable headwear for both men and women.

The drinks industry is constantly on the lookout for promotional merchandise that stands out and would elevate its brand. Check out our work with some of the known drinks brands to get more ideas! Simply click the image below:

To Sum It All Up,

Larios free hat giveaway is a success because the company utilised its brand story and various marketing strategies as well as a simple promotion mechanics. All of these keep people from exerting too much effort, ultimately leading to increased purchases and higher redemption rates.

If you’re interested in promotional hats for your own marketing campaign, don’t hesitate to contact us with product codes and get your quote today!

The ODM Group is a promotional product development company. We’re established in 2003 and our decades of experience in the industry made us experts in the customisation of branded products and promotional displays. We have our own in-house creative team, Mindsparkz, to work with you from product brainstorming to production,

ODM also offers a wide variety of services that ranges from designing promotional merchandise and corporate giveaways to manufacturing point of sale and branded FSDU as well as eco-friendly packaging.

Work with us today!

All you need to know about free hat giveaways!

How can a free hat giveaway benefit my business?

A free hat giveaway can benefit your business in several ways. Firstly, it can help you increase brand awareness and gain more exposure as people wear your hats. Secondly, it can help you generate leads and attract potential customers to your business. Lastly, it can help you build customer loyalty and increase customer retention rates.

How do I choose the right hat for my giveaway?

When choosing a hat for your giveaway, you should consider your target audience, your brand identity, and the message you want to convey. You can choose from a variety of different styles, colors, and materials to find the perfect hat that represents your brand.

What are some tips for designing a successful free hat giveaway?

When designing your free hat giveaway, consider your target audience, your brand values, and the overall theme of the giveaway. Make sure your hat design is eye-catching and visually appealing and that it aligns with your brand aesthetic. Additionally, be sure to promote the giveaway effectively and measure its success to continually improve your marketing strategy.

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