This cup comes with a lid which differentiates itself from the usual cups given away. The lid will be able to keep the content in the cup hot for a longer period of time. Colgate has also used the popular licensed character, Angry Birds, to theme the cup. This will spur customers into making impulse purchases to get the cup. Colgate may also brand the logo on its cup in order to increase brand awareness and boost brand recall. What do you think of this promotional product?
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