These collector edition items are a sure hit around the world. Highly successful trilogy film The Lord of the Rings has offered promotional merchandise that have become a hit worldwide. Two of the merchandise offered are: One Ring with a chain and a pouch and a chess set. These items have helped to boost the success of this film. Read on to find out more.
Collector edition items with great relevance to the movie
There is no point in offering promotional merchandise that has no relevance to the movie. The more relevant the merchandise is to the movie, the more impact it will make on the market. Take a look at the promotional merchandise offered here. The One Ring is a main element of the movies. The ring, offered together with a chain and a pouch is a valuable collector item for any Lord of the Rings fan. When used, it will be instantly recognised by other fans of the movie that will then proceed to get his own ring. Also, the chess set features many of the characters of the movie; this also makes it an instantly recognisable collector edition item. This only goes to show how important having relevant collector edition items is.
Why offer collector edition items as promotional merchandise?
Why not! Collector edition items which are given complimentary with the purchase of a product will only boost sales. Fans will be in a frenzy to acquire collector edition items as they are highly valuable. It also serves as a great advertisement tool for the movie. Supportive fans are a much better advertisement tools as compared to advertisements. This is because supportive and satisfied fans will take initiative to spread the word to friends whom they think would like the products. This would encourage their friends to be interested in the collector edition items and purchase them for themselves.