Ever thought of using socks for one of your marketing campaigns? It may sound unorthodox but it can be really effective if you implement it with precision. Offering socks can be targeted at people from all walks of life because everyone wears them!   Colour and fit can be more uniform/standardised than other clothing.

Embroidering your company’s brand logo and name on socks is subtle,not as big and loud as printing your brand explicitly for people to notice.  The exposure your brand can get is effectively sustained with the recipient wearing it often.

Consumers always love something unexpected yet functional. Socks therefore make a perfect surprise gift. They will always offer high utility to people wearing them as they are a necessity good.

Above, a living example to convey our message beautifully. ICG, a multi-disciplined communications agency choose to give promotional socks to their corporate clients. It was a hit.

As of now, socks used for promotion are still uncommon.  Many companies still have not realised the potential they have as a promotional product.

If you are looking for something unconventional, not a typical promotional product you see everywhere, promotional socks can be a viable option you may want to consider to add into your repertoire of marketing strategies.

At ODM we have years of experience in fabricating in store displays, drinks promotions campaigns and promotional products. Feel free to contact us to learn more about promotional products or let us assist you in coming up with some new and innovative ways to promote your brand, and utilise your 2016 marketing budget.