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Edible Ink Printing: A Unique Way to Build Brand Presence In F&B Industry

Printing is a fundamental part of a business. It helps a brand build its identity and reach its target market. Aside from the standard printing methods — screen printing, heat transfer, and digital printing, edible ink printing is now gaining popularity. It may sound new to many, but this method has been used since 1981.

The first U.S patent for food printing was filed by George J. Krubert of the Keebler Company. At that time, they used edible paper and used a standard printer. But as technology continues to evolve, various printers are developed, such as digital printer pens.

Digital Printer Pen for Food Printing

Our printer pen works for almost all kinds of food, including pastries and drinks. This handheld device uses edible ink commonly made of carbohydrates, sodium and food colouring. Aside from cute characters and images, you may also use your business logo to decorate your food selections.

Though there is little nutritional value to the ink used for food printing, it is safe to consume even by those people with food allergies.

How Does it Work?

1. Download the “Print Lab” app on your mobile phone.

2. Long press the device for 3 seconds and connect the app.

3. Choose any available image or upload your own photos.

4. Click “Print” to start printing.

How to Use Edible Ink Printing for Your F&B Business?

The edible ink printing method most people know requires several things, such as a bulky printer and edible sheets. Moreover, the printed images on the sheets should maintain a specific temperature to settle down and set on the food. Not to mention that the printer needs regular cleaning.

Fortunately, you don’t need to do all these. The digital printer pen is designed to avoid these inconveniences. And here are some ideas on leveraging your business and leaving your mark in the industry with this innovative and branded baking accessory.

Coffee Shops

Send your love and spread good vibes to your customers by printing customised imageries on their food.

How about serving them a cup of coffee with a personalised message on it?

Or pastries with a cute design. Such gestures will surely put a smile on their faces.

Bakeshops

Bakeshops that specialise in personalising cakes for special occasions would love the convenience this printer pen can bring.

If you’re one of them, creating customised images would be easier for you.

You can now quickly print your customers chosen designs without any hassle.

Bakeries

If you want to give a twist and invite more customers to your place, how about customising the bread you sell?

Printing adorable designs on your cupcakes and bread is a good way to make your bakery different from the others.

Hotels

A warm welcome from your hotel personnel helps you receive positive reviews from your guests.

You may consider offering them drinks to make them feel refreshed.

But, adding personalised messages like “Welcome” or “Enjoy Your Stay” can make them feel at home in your place.

Bars

Not just for coffee, edible ink printing is also used for alcoholic beverages.

So how about adding custom images or messages to your customer’s drinks before serving them?

This is a good reason for them to return to your place more often.

Bonus Tip: If your company joins different food expos or competitions, bringing an edible printer pen with you would be a great idea.

More promotional product ideas for your F&B business…

Not just the coaster itself, its pouch is also designed to serve different purposes. When not in use, the pouch can serve as a flower pot or a tissue holder. Moreover, it can also be used as cosmetic or key storage for your customers.

Top 5 Ways to Include this Custom Coaster Set In Your F&B Marketing!

This custom design cutting board is available in various colour schemes such as green, blue, black, red, and white. These wide choices make it easy for your customers to match this board to the interior of their kitchens.

5 Ways to Promote Your F&B Business With Custom Design Cutting Board

If you are struggling to find a promotional product that will not only convey your message effectively but also appeals to a wide range of customers, then here’s our suggestion — a customised cheese board.

Wine Marketing: Attract Customers with a Customized Cheese Board

If you own a business in the food and beverage industry, then you know how important it is to have a strong brand presence.

You need to make sure your customers know who you are and what you do, and being able to provide them with promotional gifts is one of the best ways to reach that goal.

Check out our previous projects with renowned brands in the Food and Beverage Industry!

Looking for more ways to strengthen your brand presence? Check out our list of decoration methods for the promotional products industry!

Decoration Methods: What Are They?

Final Thoughts,

The food and beverage business is one of the best and most profitable businesses to start with. But we can’t deny that the competition in this industry is also challenging. Therefore, finding ways to set your company apart from the competition is essential. Making a name for yourself in the field can do wonders for your company’s reputation.

Harness our Creativity!

Do you want to consider edible ink printing for your marketing? If yes, we can help you start it right away! Send us an email using the product code: ODM-4200 to get a quote for this printer pen. We can help you source and find the right manufacturer for this innovative kitchen merchandise.

Aside from this item, we can also help you produce other promotional merchandise ideas for your F&B business. We can help you source products like promotional cutleries, custom beer flight sets, promotional drinking glasses, branded wooden coasters, bottle glorifiers and different coffee shop merchandise.

Our designers from Mindsparkz are also here to assist you in designing any free-standing display unit for your business. Feel free to contact our team if you need any of our services. Rest assured that our team will guide you throughout the process.