How can your Gym Membership Rewards attract non-gym users who rarely take a second glance at these rewards? What rewards would be enticing enough for non-gym members? Colorful Fitness Center has successfully captured the public’s attention, including non-gym members. Here’s how their promotional counter looks like.
So what makes Colorful Fitness Center’s gym membership rewards for its 13th Anniversary Celebration so different from the rest?
1. Eye Catching Banner: Firstly, it has an eye-catching promotional banner design that can successfully captivate the audience. This is because of the vibrant color schemes used – mainly different shades of red and gold. Golden eggs which signify luck and wealth are also used to represent the various redemption rewards. The marketing display stand is also interactive as it has a QR code.
QR codes are a great way to provide lengthy information such as links, addresses, and texts. This way, the audience will not be turned off by the overwhelming information on the promotional banner. On top of that, it could be accessed easily. All users have to do is scan the code with their mobile phones.
Apart from that, the banner also lures people with the use of catchy phrases like “Smash golden eggs to be a lucky winner” strategically placed in the center of the banner. More importantly, the bottom of the banner depicts the various free promotional gifts offered.
2. Secondly, it also has a unique redemption method: New members would be able to win different prizes when signing up for the membership program. There is nothing new or unique about that. However, what makes it unique is the fact that they have to use a mallet and break the ceramic eggs to win these prizes. This type of redemption method is more interactive from the usual ones. For example, after applying for a new fitness card, members would be able to smash the golden egg once if they spend 388 yuan. They could do so twice if they spend 3,100 yuan. On the other hand, if they apply for private lessons, they could smash the golden egg once if they spend 3,600 yuan and smash an additional three golden eggs if they spend a total of 14,400 yuan.
Finally, even non-gym users would be enticed with the marketing gifts offered. This is because the free promotional items on offer are useful daily necessities, such as household items. For example, some redemption rewards include a TV, kettle, and hairdryer. These gym membership rewards alone would be enough to convince people to join the membership programs.
However, by offering free household products, the company risks attracting the “wrong crowd”. This refers to people who only joined the membership due to the free rewards and have no intention of being a member for the long haul. Alternatively, the gym could give away useful gym related products to grab the attention of those who are genuinely interested in joining a gym membership.
A gym offering household products is certain to gain the public’s attention. However, to weed out people who have no real interest in joining your gym and focus on those who are really interested, your gym membership rewards should include gym merchandise. Listed above are our top 10 ideas for gym rewards. However, don’t forget to customize these products with your brand name, logo or colors to create brand awareness and increase your visibility.
Keen on making your very own gym membership rewards products such as the ones listed above? Contact ODM now for inquiry on all the products mentioned above with product code: 1183 (gym bags), 1920 (cooling towel), 1425 (sweatband wristband), 1636 (therapeutic beads), 2313 (battery-less armbands with LED light), 2280 (quality wireless earphones), 1340 (filtered water bottles), 2184 (smart fitness watch), 1900 (sports socks) or 1082 (microfiber bags).
Need other membership welcome gift ideas or personalized and promotional marketing gift items for your marketing campaigns? Contact ODM now to learn more about how we can help you. We have a team of product designers with vast experience in designing brand packaging designs for your business. We can also assist you in your product brainstorming process.
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As mentioned earlier, a fitness tracker is a great gym membership rewards ideas. Not convinced? This blog explains why custom fitness tracker is ideal as a promotional idea for your business.
Not entirely convinced with Colorful Fitness Center’s marketing success? Here’s another gym promotional idea by California Fitness who collaborated with GigaSports.
Need another case study? Read on 24 Hour Fitness’s who had also successfully driven its sales by giving away promotional merchandise!
A Toiletry Bag is also essential for gym users. Apart from collaborating with other fitness companies, you can also collaborate with sports companies such as Adidas and offer custom and branded promotional products!
Worried the public is not fond of the color-changing cooling towels? You could also offer microfiber towels as alternatives!
Want to encourage the public to spend even more? Conduct a tiered promotional campaign!
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