We spotted these eye-catching inflatable displays by Honda at a shopping mall in the Philippines. Using inflatables was a smart move as they not only added an interesting visual element but they also served as a point of sale for the brand.
Inflatable POS displays are easy to set-up, unique, and visually appealing, which explains their frequent use in outdoor marketing. Furthermore, they are durable and can withstand rain and heat. Automotive industries and beverage companies usually customize these marketing POS displays for trade shows. But this is also great for in-store promotions. Just take a look at Honda’s example.
Why Inflatable Display?
1. Command Attention
With this huge inflatable display, they can even be seen from above, making the Honda booth easy to locate. The striking bright red color of the displays also allowed us to distinguish them. As these displays are attention-grabbing, customers would definitely come to their stall to check out their merchandise.
2. Visual Appeal
The red inflatable posts add an interesting visual appeal and texture to the whole set up. The large branding across the columns is easily recognizable, therefore it can tremendously increase their visibility inside the busy shopping mall. Honda managed to keep it simple while maintaining a professional look.
3. Increase Sales
Having a huge inflatable display is a great way to inform people of your ongoing promotions. Thus, this could attract people who are planning to purchase a motorbike or a car. Even if you are not in the automotive industry, having such promotional display could help direct your customers’ attention towards your products.
4. Can be taken anywhere
What’s great about inflatable displays is that they are extremely versatile and can be taken anywhere. You can set them up outdoors or inside your store premises, and they can be easily installed and packed up. Hence, this versatility makes them a marketing manager’s favorite advertising tool. You can use them for sports events, music fests, trade shows, and even charity events.
It’s one of the most inexpensive yet flexible advertising materials which is why this is among merchandisers’ top choice for outdoor advertising. As this can be used repeatedly just about anywhere, you can be sure that you are getting the most of your marketing budget.
For more inspirations, here are brands that had previous success in using advertising inflatable displays:
Flensburger’s inflatable display turned heads during a trade fair in China, and it was a smart move as the massive inflatable pulled in more customers.
One of the best ways to showcase your company is through unique promotional displays. This inflatable wine bottle will surely get your customers talking about your brand. They are perfect for trade shows and outdoor marketing! Check out this blog to know more about it.
An inflatable mascot would surely bring fun vibes to your marketing display!
ODM Can Help!
Would a custom inflatable display help your promotions? If so, contact The ODM Group today. With years of experience in the promotional product industry, you can definitely rely on us for top-notch quality POS displays. Not only can we design and source various point of sale display units that suit your business needs, but you can also count on us for effective custom promotional merchandise for the automotive industry. So, contact us today to learn more about how we can help you grow your business!
For more marketing ideas, check out these interesting blogs:
What better way to hype up the crowd than having these massive inflatable displays installed in your venue? In this blog, you’ll see how a beer brand took advantage of a large music festival to advertise their products.
This inflatable wine bottle display in France is truly remarkable. For this one, brand positioning is on-point.
Here’s how Beer Lao pulled in booth visitors during a trade show. There was a range of excellent products at the fair and high human traffic, and consequently, there is a huge tendency for the brand to go unnoticed. However, thanks to their massive and eye-catching display, they were able to get people’s attention.
This inflatable display with countdown would make great point of sale display for Christmas promos. Check out this product here: