Many companies promote their brands through promotional branded products as they are cost-effective and allow for instant brand recognition. Products with popular characters as the main design create long-lasting brand impact because they can easily create an emotional connection with customers.
The use of popular characters for your retail and promotional merchandise is called brand licensing. In this marketing strategy, the owner gives another company (licensee) the right to use their their trademarked characters, brand name, or designs. This way, the retailer and the company owner both gain greater brand exposure and higher sales. One great example is Yifang Taiwan Fruit Tea which recently collaborated with Doraemon for their marketing campaign.
Customers can purchase any of their novelty items with Doraemon designs upon purchase of 2 Large-size drinks. The branded purchase with purchase items range include a custom drink tumbler, a branded cooler bag, lunch box, custom branded umbrella, Doraemon straw toppers, and coin purses.
Yi Fang Taiwan Fruit Tea did a great job promoting their drinks with their purcahse with purchase promotions. It allowed them to boost their brand exposure, sales, and customer engagement. With Doraemon products on offer, they succeeded in attracting a wide range of customers- from young kids, teenagers, and young at heart yuppies. Who would not want a limited-edition Doraemon item? With these novelty items on offer, customers will feel as if they have scored a great deal.
Yi Fang Taiwan Fruit Tea and Doraemon’s marketing strategy is a huge success. Both brands benefited form the collaboration. Fans of the cuddly anime character will be encouraged to buy Yi Fang drinks in order to get their hands on these limited-edition novelty items. Thus, the companies have gained tremendous advertising benefits without additional costs.
We also love the use of branded banners as their POS display as this is a cost-effective way of promoting their products. Placing them outside their stall also allows customers to see what they offer.
There was also an advertising easel display for their promotional poster and LED display to augment their marketing strategy. These visual aids were effective in imparting information to their target market.
Are you ready to create your own Promotional Branded Products for your business? We at ODM, can help your company grow your business through custom promotional merchandise, custom retail packaging, and promotional displays. Contact our team to learn more about your promotional product options.
For more marketing and design inspiration, browse through these blogs:
Here are some cool TV merchandise by Nickelodeon. Check them out!
Are you considering incorporating emojis into your promotions? Here are some cute product ideas from Brand Licensing Europe!
This blog will explain what brand licensing is and how it can benefit your brand. Learn why you must consider collaborating with other brands to promote your brand:
We certainly love these Doraemon-inspired summer products! Cute and eye-catching, they make great promotional products for seasonal promotions:
Here are more Doraemon products to inspire your promotions. These cute items are ideal as gift with purchase and on-pack promotion gift items.
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