When launching a new campaign for a product, it is important to give your retail partners all the needed materials and help possible to maximise sales! This includes product design, branding, packaging, POS displays etc. A common sight at most retail outlets are these Sign Holders, a low cost POS display with printed promotional messages that help with marketing and advertising.
They are commonly seen near retail shelves; sign talkers such as shelf talkers and flags are printed cards or signs attached to a store shelf to call a buyer’s attention to that particular product displayed in that shelf.
Difference between the both? Printing.
Shelf talkers are printed on one side while shelf flags are printed on two sides with a 90degrees bend – Attracting customers as they approach the aisle from both sides.
Materials used for sign talkers vary from PVC to paper, available in all shapes, sizes. Not forgetting colors can be customised to suit the promotion. One advantage of this kind of POS display is that it eliminates any need for a clip or any self adhesive to attach the sign to the shelf.
So how can ODM Group help?
Here at ODM Group, we have many years of experience as a promotional marketing agency. We have experience in sourcing and manufacturing promotional goods and displays for the global market. Furthermore, we believe that branding and customisation options increase a company’s brand value. Now, if you are looking to produce sign hangers, do contact our staff.
You may also view our blogs related to other types of sign hangers:
Shelf talkers are an age old in-store marketing strategy for branding promotions.
Frequently Asked Questions:
What are in-store displays?
In-store displays are unique presentations in a store to attract shoppers to a certain product.
How can you make your sign hangers more appealing?
It can be of bright and appealing colours. It is great to make the logo distinct to create more brand awareness. You can also involve a theme to make it more interesting. You can also have lighting to attract shoppers.
Is it expensive to have sign hangers?
The cost of a display varies, depending on the kind of material it is made or if there are any special features to it. However, most sign hangers are pretty affordable. Contact ODM to find out more!