Make fun and engaging prints with depth for your products and displays through lenticular lenses! But before you make that decision, you must know what is lenticular printing, what is the purpose of lenticular lenses and how it all work. We answered all of that in this blog along with promotional product ideas and related printing methods you might want to know about!
What is Lenticular Printing?
Lenticular printing is a printing technique that combines two or more images together which can be viewed from different angles. This creates an illusion that the image moves as people view it from different angles.
This printing uses lenticular lenses which are made of ridges that act as a prism and bend the lights that pass through them. These ridges hide and reveal the slices of images behind according to the position of the people looking at them.
How Does Lenticular Printing Work?
1. Image Preparation
Lenticular printing starts with two or more separate images that will be combined for the printing.
2. Image Interlacing
The separate images will be sliced into strips. After that, they will be combined by placing the image strips alternately.
3. Lenticular Lens Application
This is the addition of the lenticular lenses on top of the interlaced image. Then, coatings for protection are added for the finishing touch.
5 Advantages of Lenticular Printing For Your Marketing
1. Versatility
Lenticular printing has a variety of effects under its belt that brands can tap into such as animation, 3D depth, flipping and morphing. Thus, while it is still lenticular printing, brands can showcase their promotions in a fresh way every time.
This decoration method is also versatile since it can be applied to a wide range of promotional merchandise from wearable fabrics to drinkware and displays.
2. Engaging
Since lenticular prints can be viewed from different angles each one offers customers a different look at the images. This invites and engages them to the promotional print, and consequently, the brand. It becomes an immersive experience that lasts a long time in their minds.
3. Customisable
As mentioned above, lenticular printing has a host of effects at the brand’s disposal for their promotions. The design and images are highly customisable based on the marketing and branding needs of the brands. This enables businesses to tailor their messages to specific targeted markets or current promotions.
4. Durable
Lenticular prints are either laminated or finished with protective coatings to ensure the prints will last for a long time. Because of this, the promotional display or product can be used indoors or outdoors without the worry of weather damaging the prints.
It’s perfect for outdoor promotional products like tote bags and those mostly used inside like mugs and notebooks as well as indoor POS displays and out-of-home advertising.
5. Captivating
When customers see promotional products or displays with lenticular prints, they typically take some time to look further. This is due to the depth that the printing method enables on its prints. It also manages to enhance the perceived value of the brand on display or the quality of the promotional product.
Check out more samples of lenticular prints in the blogs below:
Anyone with a Counselor Magazine must have come across lenticular prints already. This one from the magazine completely caught our attention. Check out more details here!
This promotion from Chupa Chups offered its customers a limited-edition lenticular printed phone case as a gift with purchase of 5 lollipops from the brand. See more below:
Read more related printing method you can use for promotion:
Wrap printing is the use of a special kind of vinyl to decorate a large surface. This is mostly used on office walls, building facades and company cars. Read more here:
If you’re looking to add a colourful appeal to your promotional products, you can check out custom holographic labels that utilise iridescent vinyl.
Full-colour printing combines cyan, magenta, yellow and black for a vibrant and detailed image on promotional products. Get to know more in the blog below:
If you’re looking for the best printing method for the mass production of an image with few colours and fewer details, then the time-tested method for you is screen printing.
Supacolor printing combines digital printing and heat transfer to produce high-quality results. It is a decoration method that is suitable for a wide range of fabrics.
For the full list, check out our compilation of decoration methods and printing techniques for promotional products here:
Lenticular Printing FAQs
All you need to know about lenticular printing!
How does lenticular printing work?
Lenticular printing slices two or more images that will be interlaced together and topped with lenticular lenses that hides and reveals the sliced images depending on the angle people look at.
What material is used for lenticular printing?
The material used for lenticular lenses used in this printing method are PETG, acrylic and polystyrene which are all very durable and guarantees a long lasting print.
How many images can be on a lenticular print?
The images that is typically used in lenticular printing is 2. It can hold until 30, but it’s advised to use less than 10 images for a print.
What is the difference between holographic and lenticular?
Holographic print relies on the bending of light to add depth to one image. Meanwhile, lenticular print allows more than 2 images for a single print and gives an illusion of depth or motion from different angles.
Wrapping It All Up,
Lenticular printing allows your brand to showcase your logo, name or product with various effects to keep the promotion as fresh and as immersive for customers. It is a flexible method suitable for a lot of materials which made it a good choice for product branding.
And ODM Group can help you through it all! We’re a promotional product company that specialises in the customisation of custom merchandise and promotional displays. We have our own creative team, Mindsparkz, to lend a hand every step of the way from brainstorming sessions to production. Contact us today!
For more of our services, we listed them below for you.
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