8 Game-Changing Design Trends You Can’t Miss In 2025

Brands are finding new ways to connect with their users through technology innovation and storytelling. Let’s look at 8 of the biggest design trends for 2025 with ODM.

1. AI-Powered Design: Automation Meets Imagination

AI tools are bringing a revolution to how we market our brands in 2025. They’re not taking over but are helping designers make products that fit their customers better. This trend allows businesses to move from concept to market quicker, more effectively, and with greater opportunity to experiment.

When To Use

This method works well with packaging a lot of products, especially if you have different designs for things like skincare lines, drinks, or seasonal offers. It’s also a good choice for personalizing product designs, letting you adjust packaging for various markets, languages, or customer groups. Whether you’re rolling out a snack line for a specific region or customizing labels for wine exports, this helps your brand stay connected with local customers while keeping a consistent look. It’s also useful for quickly trying out new ideas and getting feedback, which is perfect for startups and fast-moving consumer goods that want to stay innovative.

Key Elements

• Automated design processes: Let machines do routine tasks like layout adjustments and resizing.
• Personalization at scale: Customized designs for different markets or audiences in a simple way.
• Smart creativity tools: With platforms like Adobe Sensei and Canva AI, you can design faster.
• Accelerated concept generation: Minimize the time between the initial concept and the final product.

2. Textured Grains: Adding Tangibility to Digital Designs

In 2025, consumers want products that offer more than just visual appeal. Textured grains give the packaging a tactile element, encouraging people to touch and interact. An imprinted branding or the raw paper texture will give the box more credibility.

When to Use

This design is perfect for luxury packaging because using high-quality materials makes products like perfumes, watches, or gourmet chocolates stand out. It also works great for green and organic brands, like natural skincare, herbal teas, or eco-friendly cleaners, where materials like kraft paper or raw fibers emphasize their commitment to being sustainable. For products that appeal to the senses, like candles, essential oils, or handmade soaps, adding textures helps customers appreciate the product’s quality even before they buy it.

Key Elements

• Tactile patterns: Add texture and depth with rough grains and debossing for a better experience.
• Natural material finishes: Organic materials, natural fibers, and recycled paper are utilized to convey authenticity.
• Encourage touch: Let customers engage with the product for a memorable experience.
• Premium perception: The texture and craftsmanship of the goods enhance their value.

Read more: Green Promotional Products – Manufacturing Wheat Straw Merchandise

3. Maximalism Illustrations: More is More

Brands are layering graphics, using bright colors, and mixing different styles to tell their stories. This approach makes packaging stand out and encourages people to look deeper into what the brand is all about.

When To Use

Go for design-driven packaging if you want your product to feel special, like limited editions of fancy fragrances, snack tins, or specialty coffee. For promotions, eye-catching visuals can grab attention and make a memorable impact, especially during seasonal launches or when collaborating with other brands. If you aim to tell your brand’s story, artwork and illustrations are a great way to express your values and history. This is common in things like craft beer, artisanal chocolate, and boutique wellness items.

Key Elements

• Layered graphics: Combine multiple elements to build rich, multi-dimensional visuals.
• Bold color palettes: Using intense-contrast, high-saturation colors to grab the attention.
• Eclectic design styles: Combine different cultural vibes, patterns, and textures for a one-of-a-kind look.
• Narrative storytelling: Use illustrations to share deeper stories about your brand or product.

4. Bold Minimalism: Simplified Yet Powerful

This minimalist style keeps it simple with clean lines and strong contrast. In 2025 brands are using this trend to show off their confidence and sophistication in their logos and packaging designs.

When To Use

Minimalist packaging is a great fit when you want things to look clear and classy. In luxury and cosmetics, sticking to clean lines and simple designs suggests high quality, which works well for perfumes, skincare, or designer items. Tech products also gain from this style, with a simple look showing off innovation and ease of use, whether it’s for smart devices, earbuds, or chargers. For brands focused on sustainability, a no-frills design helps promote eco-friendly values while keeping things stylish, making it ideal for refillable toiletries, biodegradable products, or organic food.

Key Elements

• Clean layouts: Make use of empty spaces to highlight and balance important areas.
• High contrast colors: For the most visual impact, choose just one or two colors. Use bold fonts that complement the brand identity to make it readable.
• Purposeful design: Every aspect requires purposeful design, which means providing functional value and removing all unnecessary elements.

5. Unconventional Color Combinations

Companies are shifting their approach to standard color schemes in the year 2025. Brands are getting bold with unexpected pairings like neon colors with earth tones or metallics with pastels. It’s all about making products pop in the market.

When To Use

Bright colors are a fun way to show change and energy, especially when refreshing a brand. New color schemes can send a fresh message. Products targeting young people, like energy drinks, phone accessories, or fashion, do well with eye-catching colors that pop on store shelves and social media. For limited edition items, mixing playful or surprising colors adds some excitement, which is great for seasonal snacks, makeup, or co-branded products.

Key Elements

• Unexpected pairings: Try mixing bold colors with softer ones or bright shades with neutrals.
• Strong contrasts: Colors should be easy to see whether online or in stores.
• Bright colors: These will capture the brand and will get everyone hyped.
• Forward-thinking expression: Use color palettes to predict or lead trends in product and package design.

Read more: Why Your Business Needs Custom Logo Neon Signs?

6. Hyperreal 3D Product Design

Brands are taking packaging to a whole new level with 3D designs that look almost real. They’re using realistic textures that make products seem like they could jump right off the screen. This blend of digital and physical design makes packaging memorable, especially for online ads or AR experiences.

When To Use

Hyperreal 3D design is suitable for things like digital product launches, tech gadgets, gaming gear, or when you have a limited edition item that needs to stand out. It works really well with futuristic products too, like energy drinks, sneakers, or fitness products. Using this style on packaging can help brands grab attention quickly, whether it’s on social media, in online stores, or on store shelves.

Key Elements

• Extreme detail: Use textures and shadows that make products feel touchable even through a screen.
• Bold perspectives: Play with depth and surreal angles to create visual drama.
• Digital-native look: Designed to shine in both 3D renders and real-world packaging.
• Sculpted effects: Make everyday objects look artistic or sculptural through clever modeling.

7. Experimental Typography: Where Design Meets Expression

Brands are getting creative with typography, experimenting with stretching, layering, and animating text in fun ways. From distorted fonts to motion graphics and text that blends with visuals, these fresh methods make for eye-catching branding.

When To Use

You’ll often see this kind of design in fashion collections, album drops, or limited-run tech packaging. It works best for brands connected to youth culture, arts, or trends. Instead of just conveying a message, experimental typography grabs attention and stirs feelings.

Key Elements

• Unconventional layouts: Try out unusual layouts to add some flair by breaking symmetry.
• Mixed styles: Combine serif, sans-serif, handwritten, or geometric fonts.
• Layered visuals: Make your visuals more interesting by integrating text into the artwork.
• Motion and interaction: Add some movement or interaction with typography in digital designs.

8. Modern Gothic Badges & Pixelated Fonts

For brands that wish to stand out with a rebellious edge, modern gothic typography and pixel fonts are the perfect choice. Inspired by gaming culture, retro technology, and streetwear, the trend fuses medieval and digital aesthetics for a bold, attention-grabbing look.

When To Use

You’ll often see this type of font used in gaming and e-sports, where it reflects the fast, competitive energy of the scene. It also works well for streetwear packaging, matching the bold, edgy style that fashion-forward customers love. For NFTs and digital-first products, the mix of pixel and gothic elements feels fresh and great for reaching younger, tech-savvy audiences.

Key Elements

• Gothic-inspired logos and badges: Combine medieval letterforms with contemporary design for a strong visual identity.
• Pixelated fonts: Use blocky, 8-bit style letters to create a retro gaming vibe.
• High-contrast designs: Choose striking graphics that attract attention both online and in person.
• Youth-oriented storytelling: Put bold, unique design language to communicate directly with digitally native audiences.

Turning Trends Into Impact: Tenjaku Wine’s LED POS Display Success

After exploring the top design trends of 2025, here’s how one project brought them to life in a truly memorable way. A great example is the custom POS display we made for Tenjaku Wine, which was shown off at a big tradeshow in Singapore. With its bright lights, cultural stories, and a neat retail-ready look, the display really caught people’s attention.

We went from sketching ideas to 3D models and finally creating the display, mixing creativity with careful planning. The end result was a striking branded experience that made Tenjaku stand out in the wine market. This project shows how design trends like engaging the senses and drawing from culture can come to life when you have a solid plan in place.

Bring Design Trends To Life With ODM

Incorporating these design trends into your product and packaging strategies allows you to better connect with customers. Whether through AI personalization, tactile textures, or retro branding, ODM services can help you create new ways to engage and inspire your audience.

• Concept Sketching & Design Development: Turn your ideas into reality with detailed hand-drawn sketches and initial visuals that reflect your brand’s style.
• Product Customization Services: Make products and packaging unique for various markets, languages, and advertising campaigns.
• Creative Packaging Design: Use color schemes, textures, and shapes to create packaging that engages the senses.
• Logo & Mascot Creation: Use distinctive characters and recognizable logos that represent contemporary design trends to enhance your company identity.
• POS Display Design: Convert striking imagery and narrative into tangible displays that draw customers in at the point of sale.

Final Thoughts

2025 will be the year of bold ideas, real storytelling, and inventive design. Companies will form deep bonds with consumers through these packaging and product design trends, along with staying ahead of their rivals.

If you’re ready to elevate your brand’s design strategy, ODM is here to help bring your vision to life! Whether it’s custom logos, unique color schemes, or special packaging, we put together merchandise that makes a long-lasting impression.