Silicon cordies are popular and functional items to be used in the office and even at home. It is used to organize cables for electronic devices so that cables won’t be tangled. The unique office accessory can be customized by incorporating brand activation strategies to engage consumers.
What are the benefits of using silicon cordies in your campaign?
Silicon cordies are fun items to be used at your work space as it is colorful and fashionable. The simple and effective accessory can keep your electronic cables organized. By reducing clutter, one can find items easily and perform more efficiently at work. Users of the silicon cordies will see it as an incredibly useful and multi functional product – which they will appreciate.
How does brand activation work using silicon cordies?
Brand activation is a term used to describe brand engagement activities, so that customers will have long-term emotional engagement with the brand. So, how do you implement brand activation strategy? You can start by customizing the designs of silicon cordies by choosing multiple colors. Different colors that are bright and refreshing can brighten up the space and appeal visually to a large audience.
Alternatively, you can choose to pantone match the silicone with your company color theme. Another form of brand activation engagement is the area placement for the logo. When you print or emboss your logo on the silicon cordies, the image can be seen easily by many people, which in turn increases brand visibility and awareness. Also, you can customize the shape of the silicon cordies and add to its functionality by adding a pen holder or card holder, as seen from images above. This customer appreciation will form a positive association with your brand.
Feel free to contact ODM to learn more about silicon cordies and how we can help to produce. Our in-house design team, Mindsparkz, will be glad to assist you with unique and creative concepts for your project. You can click on the links below for more info on other silicon and office accessories.