Creative Retail Display
Want to increase customer walk-ins rather than walk-by’s? Then you need a creative retail display idea. Remy Martin has done well in designing their cocktail gift set, but these ideas could improve their display merchandising, and yours too…
Creative Retail Display
A retail display isn’t just a part of your store, it’s the spotlight for your products. It’s a key player in your visual merchandising strategy, often serving as the first introduction between your product and the shopper.
There’s a whole world of retail displays out there. From standalone point-of-purchase (POP) displays to in-store shelving displays, and even clothing displays. In essence, any shelf, table, or space in your store that showcases your products to customers is a retail display. It’s all about putting your products front and center in the best light possible.
Now, let’s dive into some key elements that make a retail display truly effective:
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Visual Appeal Never underestimate the power of first impressions. A visually pleasing display can draw in customers and motivate them to discover your products. Be strategic with your use of color, lighting, and layout to craft a display that catches the eye. |
Theme Consistency A unified theme can narrate a story and create an unforgettable shopping experience. Whether it’s tied to a season, specific to a brand, or focused on a particular product line, maintaining consistency in your display theme can boost its impact. |
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Product Accessibility It’s important for customers to easily interact with the products on display. Make sure items are within easy reach and there’s ample space for customers to browse comfortably. |
Signage Clear and informative signage can steer customers, offer product details, and spotlight promotions or discounts. Effective signage can enrich the shopping experience and aid in making purchase decisions. |
Remember, the aim of a retail display isn’t just to be aesthetically pleasing, but to engage customers and stimulate sales. A thoughtfully planned display can achieve just that.
Prior to creating any promotion, your brand needs to set the marketing agenda. This means understanding the impact of your product, who your target market is, and designing the store layout to suit this. Planning also requires you to create a blueprint for retail staff. This allows your ideal in store layout plan to actually be executed. For example, Remy Martin had a beautiful promotional display as shown in this blog below.
But they may have not drafted a thorough enough blueprint for the Remy Martin XO boxed gift set In-store display. We know this because their excellent brand packaging design does not match the poor efforts retail staff have put into the visual merchandising display.
The custom packaging Remy Martin has used to endorse their product cannot be faulted. The translucent plastic window beautifully displays the products being sold. Everything is well secured in the gift box as well as the box used to package the individual Remy Martin cognac bottles. Those boxes have a creative design printed on the front- that customers will not miss. The overall brand packaging design is well thought of and obtains features that can inspire your product’s packaging.
Signs should be dispersed around the product display. This allows customers to better understand what is being promoted. Signs can include; banners, sale signage, and promotional signage. For this Remy Martin XO cocktail gift set, we would advise arranging signs that display on-pack gift promotions. LED POP signages would be a great addition to the display like shown in this blog below.
Close Up used a bold blue-colored promotional shelf talker to showcase their new toothpaste variant. This makes customers aware of the promotion straight away. If Remy Martin used this merchandising technique, the customer approach could have increased.
Similarly, in order to attract customers to the product, your POS display must be flawless. This includes adding the required backdrops, having a neat and tidy display, incorporating wall/shelf signs, and adding some creativity to diversify your product from competing brands. The product design of the Remy Martin XO cocktail gift set is great as it endorses the brand well and displays impressive packaging. But Remy Martin could have better matched this product design with a professionally designed POS display unit.
In this blog above, Bath and Body Works tick the boxes for their POS fragrance display. This is because they incorporate a neat and tidy space, artistic graphics on the In-store display that differs from competition, effective space utilization, and color coordination. This shows how a POS merchandise design can reflect an attractive brand.
Another creative retail display idea is incorporating color themes and good lighting. Cacharel does just that as explained in the blog below.
During Cacharel’s ‘Yes I am’ promotional campaign, the brand has successfully appealed to the female audience by creating a ‘girly’ color scheme- using pink, red, and white colors. They have also used an LED light to highlight another one of their perfumes named ‘Amor Amor’. The products are highlighted through color contrast. This shows skillful merchandising techniques used by this brand.
Promotional gifts-with-purchases are great additions to your visual merchandising. They give customers another reason to be intrigued by your promotion. This is because customers feel as though they are getting more for less when really it is a great way to score profit points. For example, Remy Martin’s creative retail display used an on-pack gift to market their main product in the cocktail gift set promotion. This increases customer attention and product desirability. This campaign would be made more effective if Remy Martin used more signifiers to show they are promoting a promo gift. For example…
In the promotion shown in this blog, Calvin Klein has used a free custom promotional handbag to drive customers into buying more of their products. The gift-with-purchase was accompanied by a bold red sign that reads free gift in capitals. The technique provided Calvin Klein with the opportunity to maximize sales.
Visual merchandising is important because it improves business productivity by decreasing customer walk by’s, promotes new trends, raises brand awareness, and helps gain customer loyalty. If your brand needs help executing any of these visual merchandising ideas, then contact ODM services today!
This promotional gift set is the perfect way to win over your customers this Easter. Pester power from kids is a great tool in maximizing sales, so how about adding some easter eggs to your next gift set? Read this to find out more!
Having a range of complementary items within gift sets is a successful way to attract customers. This is because they are more likely to buy a lot of things that complement each other, rather than a set of random items. If this idea interests you, then read this blog!
Black is out, animal print is in! If you want your gift set designs to appeal to modern consumers- Then check out this blog to find out how!
Wallets will never go out of date. There will always be customers who are in need of new wallets. That’s why Trussardi has the right idea. To learn more on how this brand added a wallet to their gift set promotional campaign in Russia, then read this blog!
Numerous creative retail display ideas can increase foot traffic and sales. These include creating a theme for your store, turning your merchandise into artwork, investing in interactive displays, playing around with colors, and considering bundling your products.
A creative retail display can increase sales by attracting more customers into the store, showcasing new products, highlighting promotions, enhancing your brand image, and differentiating your store from the competition.
Examples of creative retail displays include the Nike House of Innovation in Shanghai, which features graphic elements and ultra-modern lighting throughout, and Turkish denim company LTB Jeans, which uses its own selection of denim clothing to create a striking installation.
To make your retail display stand out, consider creating a cohesive “feel” throughout your store, using your own merchandise as artwork, investing in interactive displays, and experimenting with lighting.
As technology evolves, so does the brick-and-mortar experience. Many stores rely on interactive displays and other digital solutions to help customers shop faster and with greater accuracy.
It’s important to keep things fresh and seasonal. Regularly updating your retail display can help maintain customer interest and showcase new or seasonal products.
Window displays can increase foot traffic and brand awareness, highlight products and promotions, and differentiate your store from the competition.
There are many cost-effective ways to create a creative retail display. For example, using recycled materials, creating DIY displays, or using digital signage can be cost-effective and impactful.
Seasonal themes can be incorporated into your retail display by using colors, symbols, and products that are associated with a particular season or holiday. For example, for a fall-themed display, you could use warm colors, autumn leaves, and feature products that are popular in the fall season.
Even with limited space, many ways exist to create a creative retail display. For example, utilizing vertical space, creating a focal point, and keeping the display clean and organized can help attract customers and showcase your products effectively.
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