1. Increased Brand Visibility
Unlike POS displays, this branded merchandise is small in size and is not noticeable from afar. However, with Gudetama’s popularity, customers are bound to take a look at this adorable gift with purchase. This attracts a larger number of customers, even those who had no intention of using Colgate’s brand or buying toothpaste at all. Even if they aren’t interested in purchasing toothpaste at that moment, they would also have a higher brand awareness of Colgate’s products.
2. Free Gift
It is never OK to say no to a free gift! Consumers love free gifts, especially those that are high-utility. Bowls are sure to be used in the kitchen. Aside from serving meals, avid collectors may display these bowls at home. Either way, these gifts would not be thrown out as there is always a use for them. Thus, this increases brand visibility and sparks brand remembrance. One wouldn’t forget something they see in their house for long periods of time, would they? These free gifts would definitely be etched in your memories for a long time.
Besides, a free gift would definitely be a great incentive for your customers to try a new brand. Avid collectors of Gudetama, they would not miss out on a chance to collect free exclusive merchandise.
3. Variety of Choices
Consumers do not like to be limited to a specific purchasing decision. By providing a variety of choices, they would be able to compare different products and make a more informed decision. With this gift with purchase promotion, customers would be more inclined to understand Colgate’s products better and choose the most suited toothpaste that suits them. This could also include a comparison with the features of competitor brands to decide on the best toothpaste that suits them.