Robinsons, an English fruit drink brand, is well-known for its refreshing range of real Fruity drinks. They are also the official soft drink provider of the Wimbledon Championships, the oldest and the most prestigious tennis tournament in the world. For this season, Robinsons came up with this stirring gift with purchase strategy— a free family tennis lesson with every Robinsons purchase!
The Mechanics:
The promotion is open exclusively to the residents of Great Britain (England, Wales, and Scotland) aged 18 years or over only. Customers will have the chance to get a Free Family Tennis Lesson once they purchase a promotional pack of Robinsons from a participating retailer, either online or in-store.
Shoppers should note that a maximum of one (1) claim per household only, for the entirety of the promotion across all retailers. In addition, participants must have internet and printer access to claim their free lessons. They simply need to scan the QR featured on promotional material or visit www.robinsonsfamilytennis.co.uk, confirm the country of residence, and complete the form.
Interested customers can check out the bottle neckers attached to the Robinsons’ promotional pack to further read on the details of the gift with purchase promotion.
Winning Customers, the Robinsons’ Way:
In Conclusion,
A gift with purchase strategy is one of the most powerful marketing approaches that you can utilize to achieve brand goals. Take this notable example by Robinsons, where it offers a free family tennis lesson for each purchase. Every household can have the opportunity to enjoy this delightful gift with purchase marketing whilst the brand can expand its brand reach and educate more people about its nurturing partnership with Wimbledon.
If you are interested in coming up with your own gift with a purchase strategy, don’t hesitate to reach out to our team. With have years of experience in customizing, designing, and producing gift with purchase ideas. There are a lot of customization options available, and we can include your brand’s name, logo, or message on each item.
Here at ODM, our team is always updated on the latest branded promotional product ideas in the market. Thus, we make sure to uphold our mission of providing clients with high-quality and effective promotional merchandise. We will always be more than happy to assist you with all things promotional!
We have featured before these Robinsons x Wimbledon blogs; you might want to check them out:
Robinsons launched this tennis-themed on-pack promotion for each purchase of their soft drink variants. Participants can enter the online competition using the last four digits of the barcode found on the label of the promotion pack at www.robinsonsfun.com/wimbledon.
In this promotion, customers will have a chance to win a summer hamper when they purchase any of Robinsons’ participating products. Through this blog, we will discuss how a customized POP display elevated this marketing strategy.
And if you’re looking for more GWP promotion ideas, don’t go further!