Moet & Chandon, one of the world’s renowned champagne producers has once again proved its leading position in the industry. Following our previous post on how it adds value to its promo via POS Display, it now incorporates utility into it’s bottle packaging. This will definitely increase perceived value of the product on sale.

Moet & Chandon POS Display: Incorporating the use of Promotional Product

This form of packaging has enabled the brand to stand out from its competitors, whilst  saving shelf space at the same time. This cooler bag also comes with a handle. So it not only keeps the bottle of champagne cold but also helps customers to carry it easily. This 2 in 1 promotional item is made with combination of neoprene & plastic, similar to our 4 in 1 Coolzee!

Adopting the brand’s signature colours, this promotional product appeals to customers visually, and could trigger impulse purchase.

See below on other packaging strategies adopted by various beverage companies!