Point Of Sale Displays: Definition & Top 5 Benefits In Marketing

What Are Point Of Sale (POS) Displays?

A Point of Sale (POS) Display is a type of retail display designed to showcase products and boost sales. These displays are often placed next to checkout counters or at other locations where people make selections about what to buy. These may consist of digital screens, storage units, or display panels. In retail merchandising, point-of-sale (POS) displays are essential for influencing consumer behavior and boosting revenue.

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5 Key Benefits Of Using POS Displays In Retail

It has been demonstrated that using promotional displays, such as POS displays, improves the shopping experience and boosts sales. With the Global Point of Sale (POS) Display Market projected to grow from USD 13.2 billion in 2023 to USD 30.3 billion by 2033 (a CAGR of 8.7%), it’s clear that these displays are becoming an essential marketing tool for businesses worldwide.

1. Increase Brand Visibility

Customers can easily see your brand thanks to point-of-sale displays. These branding displays serve to increase consumer awareness by showcasing your logo, product names, or special offers. For example, 34.5% of the POS display market is dominated by North America, showing how businesses in this region are leveraging these tools to drive visibility. Their effect can be further increased by including lights or striking designs.

2. Encourage Impulse Purchases

One strategy to encourage last-minute purchases is to position POS displays near checkout counters. These checkout displays are ideal for items like snacks, little electronics, or travel-sized goods since they appeal to customers’ inclinations to make impulsive purchases. Research shows that impulse buys account for up to 40% of consumer spending, making checkout displays perfect for items like snacks, small electronics, or travel-sized goods.

3. Improve Retail Merchandising

Point-of-sale displays help in product organization and enhance the aesthetics of establishments. These displays work especially well during seasonal events like Christmas, Lunar New Year, and Thanksgiving when shoppers are more active. Highlighting seasonal promotions on your displays ensures your products get noticed and attract more buyers.

4. Cost-Effective Marketing Tool

Comparing POS displays to other marketing strategies, they are a more affordable choice. These marketing methods are a great option for businesses of all sizes because they provide strong returns at a cheaper cost.

5. Adaptability and Flexibility

Point-of-sale displays are very flexible. Hybrid displays, for instance, might blend metal and wood to accommodate promotional or seasonal requirements. Because of their modular features, they are simple to relocate and adapt to various layouts.

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Materials Used To Create POS Displays

The materials used in retail display materials can impact the durability and appearance of POS displays.

Acrylic And PVC Displays

Characteristics: Plastic displays, made from materials like PVC, PET, or polypropylene, are lightweight, flexible, and highly customizable. PVC is durable and easy to shape, PET offers excellent clarity and recyclability, and polypropylene is sturdy and moisture-resistant.

Best For: Affordable displays, food packaging, or promotional campaigns where durability and versatility are key.

Tips: Choose PVC for general-purpose displays, PET for eco-friendly initiatives, and polypropylene for moisture-sensitive environments.

MDF And Cardboard POS Displays

Characteristics: These materials are cost-effective, eco-friendly, and easy to customize with vibrant printing. Cardboard is lightweight, while MDF provides a sturdier structure.

Best For: Short-term promotions, seasonal campaigns, and limited-time offers.

Tips: Use cardboard for lightweight displays in controlled environments, and opt for MDF when you need additional stability or a premium printed finish.

Wood Displays

Characteristics: Wood provides a natural, rustic aesthetic and is both sturdy and versatile. It works well for creating a boutique or environmentally conscious vibe.

Best For: Organic products, boutique retail spaces, and premium displays.

Tips: Pair with neutral tones or natural lighting to enhance the wooden design and appeal to eco-conscious customers.

Metal POS Displays

Characteristics: Metal displays are incredibly durable and ideal for high-traffic areas. They provide an industrial, modern look and can handle heavier products.

Best For: Hardware, automotive accessories, and areas with heavy foot traffic.

Tips: Opt for powder-coated finishes to prevent rust and ensure a sleek appearance over time.

Glass POS Displays

Characteristics: Glass displays offer a sleek, high-end aesthetic that exudes elegance and professionalism. They are transparent, providing a clear view of the products while adding a modern touch to the retail space. Glass is also easy to clean and resistant to scratches, making it an excellent choice for luxury items.

Best For: Jewelry, watches, electronics, cosmetics, and other premium or delicate products.

Tips: Use tempered glass for added durability and safety. Pair glass displays with subtle lighting to enhance the product’s appeal and create a polished, sophisticated look.

Tips for Choosing the Right Material

1. Understand Your Product: Heavier products may require durable materials like metal or wood, while lightweight items can work well with cardboard or acrylic.
2. Consider Your Budget: Cardboard and MDF are cost-effective for short-term use, while acrylic and wood offer a premium look for long-term use.
3. Match the Brand Identity: Rustic or eco-conscious brands can benefit from wood or cardboard, while modern or luxury brands should lean toward acrylic or metal.
4. Think About Usage Duration: Short-term campaigns can use lighter materials like cardboard, while permanent displays require sturdy options like metal or hybrid designs.
5. Account for Foot Traffic: Use metal or wood displays in high-traffic areas for maximum durability and resistance to wear and tear.

Read More: Winning In-Store Shelf War with LED Point of Sale Displays

Popular Types Of POS Displays & How To Use Them

Different types of POS displays can serve various purposes in retail. Here’s how to use them:

• Freestanding Displays: These versatile displays are ideal for promoting large products or seasonal items. For example, a freestanding display can showcase holiday-themed merchandise.

• Countertop Displays: Compact and effective, countertop POS displays work well for small, high-value items placed near checkout counters.

• LED Signs: These light-up displays are great for grabbing attention and showcasing promotions. They make your products stand out, even in dim lighting. LED signs are a great way to add some excitement to your retail space and draw customers to featured items.

• End Caps: End cap displays are placed at the ends of aisles to capture customer attention and drive traffic.

• Digital Signage Displays: With interactive screens, these digital POS displays are an engaging way to showcase products and promotions.

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Why Choose ODM For Your Point Of Sale Display Needs?

ODM specializes in designing unique point-of-sale displays that complement your marketing objectives and brand. ODM guarantees that your displays stand out with eco-friendly materials and creative designs.

Customization Options With ODM

ODM offers a variety of customization options to meet your unique needs. These include tailored designs, custom POS display shapes, functional add-ons, and a range of materials like wood, acrylic, and metal. Whether you want sleek and minimalist or bold and eye-catching designs, ODM can bring your vision to life.

High-Quality Materials and Eco-Friendly Solutions

Quality and sustainability are top priorities for ODM. They use environmentally friendly materials such as bamboo, recycled cardboard, or wood-and-acrylic hybrids to create sustainable display solutions. These materials guarantee longevity while demonstrating your dedication to eco-friendly behavior.

Jacket POS Display – Innovative Promotional Strategy

The Jacket POS Display by Le Poulpe Français is an outstanding illustration of innovative merchandising that combines fashion and utility. The sleek jacket-shaped structure of this creative display, which is intended to showcase the brand’s high-end apparel collection, draws attention right away.

Through the astute use of materials and branding components, the exhibit not only demonstrates the brand’s dedication to excellence but also strengthens its identity. With customizable elements like color schemes, logo positioning, and customized dimensions, this design may be used for a variety of marketing initiatives.

The jacket POS display is a unique option for merchants looking to increase exposure and improve their in-store branding initiatives because of its striking style and useful features.

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Take Your Retail Merchandising To The Next Level

POS displays are essential for enhancing brand awareness, encouraging impulsive purchases, and organizing your store. Do you want to improve your products? Contact ODM today for results-driven custom solutions!

All you need to know about innovative product ideas!

How long does it take to finish a POS display from idea to final product?

The timeline for completing a POS display typically takes 4 to 6 weeks, depending on the complexity of the design. This includes brainstorming and concept development, finalizing designs and materials, creating prototypes for approval, and completing production with quality assurance. ODM ensures a seamless process, delivering high-quality, customized displays that align with your branding goals.

How do I choose the right POS display for my business?

Choose a POS display based on your store’s layout, product type, audience, and budget. Freestanding displays fit open spaces, while countertop options suit checkout areas. Cardboard is budget-friendly, while acrylic and metal offer durability.

What materials are best for creating POS displays?

PVC and acrylic are robust materials for luxury goods. When used temporarily, MDF and cardboard are inexpensive and environmentally beneficial. Wood offers a premium look, and metal is strong for busy areas. Hybrid displays mix materials for custom solutions.

Can POS displays be customized?

Yes, POS displays are customizable. The design can be customized, features like lighting or digital screens can be added, and branding elements like colors and logos can be added. A design that meets your needs is guaranteed when you collaborate with professionals like ODM.

Are POS displays eco-friendly?

A lot of POS screens are environmentally friendly. One sustainable choice is recycled cardboard, which is ideal for short-term use and biodegradable. For brands who care about the environment, bamboo and wood are sustainable and renewable, while recycled plastic provides a balance between sustainability and durability.