In this post we would like to elaborate on some POS creative ideas for drinks companies. This industry is prolific in their use of POS (Point Of Sale) materials & displays in stores, so companies try to brainstorm for bright new ideas to stand out from the competition.
We have noticed that POS displays in the shape of bottles are quite popular:
Below you can see another example from Russia. In this case, Ohota beer was running a competition with a main prize being a trip to the football championship. That’s why this showbox is made in the form of football goals:
If you are already planning your Christmas promotions, then you should consider these two great ideas which will appeal to seasonal shoppers:
Check out some other great examples below:
Have a look at some other POS-related posts here:
- POS Merchandise – Bottle Christmas tree by Martini
- POS Displays for Promotional Products. Case study on what NOT to do…
- Moet & Chandon POS Display: Incorporating the use of Promotional Product
- VinExpo 2012 – Astoria POS promos
Now that you have seen how to display a big collection of bottles, why not also take a look and see what ODM can do with Bottle Glorifiers..
And a couple of words for our local followers in Russia:
POS-материалы – эффективнейший инструмент маркетинга. Грамотное применение POS материалов значительно повышает узнаваемость бренда и вероятность покупки Вашего товара. Ассортимент варьируется от миниатюрных плакатов до гигантских воздушных шаров. POS-материалы будут 24 часа в сутки напоминать о Вашем бренде.
What kind of POS displays should I invest on to get noticed?
Even if POS displays in the shape of bottles are quite popular, they are very effective and creative since each branded bottle is unique. If you are already planning your Christmas promotions, then you should consider the display in the shape of a Christmas Tree.
What are the most creative brands in terms of POS displays?
Top-brands like Hennessy or Moët & Chandon make their POS-materials real works of art and these type of displays are especially popular in areas like Duty Free stores.
Why should I use POS displays?
Because POS displays are the key to improve your brand’s performance in retail stores and stand out from competitors. You can increase your sales in an impressive way if you POS is great. No need to invest in very expensive POS displays, sometimes very simple display can help you to reach your goals.