Categories: Promotional Products

4 Marketing Lessons from Lady Dutch Successful Promotional Bags With Logo

Marketing to kids can be a difficult task for the many things your brand must consider in order to choose suitable promotional merchandise. However, they’re also a rewarding demographic since they’re good brand ambassadors to every adult around them like the success Lady Dutch’s promotional bags with logo enjoyed through this marketing! Let’s get to know more below!

Lady Dutch is a milk and dairy product brand that thrives in Southeast Asian countries such as Malaysia, Vietnam and the Philippines. On a visit to a local store in Vietnam, our team spotted this appealing gift with purchase promotion from the brand.

Kids and their parents can take home the promotional bag with logo without an additional fee when they purchase a Lady Dutch product. The promotional bag is a backpack that kids can use for school or any outdoor activity designed with the brand’s colour scheme in mind.

Dutch Lady’s Promotional Bags with Logo: Why Does It Work?

1. They’re practical.

The promotional bags with logo by Dutch Lady are designed with practicality in mind, making them highly suitable for kids.

These bags are typically spacious and sturdy, allowing children to carry their belongings conveniently.

Whether it’s school supplies, sports gear, or a packed lunch, these bags offer the functionality that kids need.

Not just that, it can also be used beyond school to outings and other outdoor activities of the kids.

2. They’re parent-approved.

Dutch Lady understands the importance of providing safe and reliable products for children. These promotional bags are made from high-quality materials that are durable and safe for kids to use.

Parents can feel confident knowing that the bags will not cause harm and are designed with their child’s well-being in mind. Thus, it’s a promotional merchandise that no parent will reject.

3. They’re available as a gift with purchase.

The promotional bags with logo by Dutch Lady are offered as a gift with purchase, adding value to the consumer experience. When customers buy Dutch Lady products, they receive the branded bag as a complimentary item.

This not only incentivizes the purchase but also creates a sense of exclusivity and appreciation for loyal customers.

4. They provide long-term marketing.

Unlike many other promotional items, bags have a longer lifespan. Children can use these bags for an extended period.

This ensures prolonged exposure to the brand logo and messaging, maximizing the impact of the promotional campaign on everyone the kids come across.

They essentially become walking advertisements for the brand attracting attention and spreading brand awareness. It’s a cost-effective way of marketing that benefits both the brand and the customers.

More Promotional Bag Ideas For Kids

Drawstring Bag

Drawstring bags are extremely popular with kids for their lightweight and durability against any activities the children will engage in.

This drawstring bag, however, has the added bonus of being engaging since kids themselves can colour the bag however they want.

This sense of personalisation is an important factor, especially for kids.

School Backpacks

From space-inspired backpacks to animal-themed ones, these school backpacks can certainly capture kids’ attention all the while being practical!

Every detail is delicately made to give kids a high-quality experience which will last for a long time.

They can also come in different colours to cater to kids’ different preferences.

Tote Bag

Tote bags are all the rage nowadays for their practicality and their customizability. And kids don’t have to be left behind for this trend with tote bags designed especially for them!

These tote bags can be made from either cotton or non-woven RPET and the designs can vary depending on your branding needs which means you can release different designs that children will definitely enjoy colouring!

Check out successful promotions to kids from brands here:

Bubba y Sus Amigos, an educational musical series, captured its market’s attention through a promotional bag with logo and many more! Read more details here:

By letting kids customize their branded merchandise, the Projeto TAMAR effectively captured and engaged its market. Check out how they raised brand awareness and sales in the blog below:

These kids’ promotional merchandise sets from Lifebuoy instantaneously caught our eyes as they feature one of the most loved superheroes in the world, Spider-Man.

The #MILO10Mskips campaign was launched by Milo Philippines to mark World Milk Day and to motivate the whole country, especially kids, to do ten (10) million jump skips.

In this promotion, the energy drink for kids, Ovaltine, encouraged its market to enjoy its popsicles with the brand through a popsicle mould as GWP merchandise and more!

Promotional Bags with Logo FAQs

All you need to know about promotional bags with logo!

Why should I consider using promotional bags with a logo?

Promotional bags with a logo offer a practical and effective way to promote your brand. They serve as walking billboards, increasing brand visibility wherever they are carried.

What types of bags are commonly used for promotional purposes?

There is a wide range of bags suitable for promotional purposes. Some popular options include tote bags, backpacks, drawstring bags, duffel bags, messenger bags, and laptop bags.

How can I customize promotional bags with my logo?

In order to customise bags with you logo, you must coordinate with your product designers or the manufacturers. We have an in-house creative team that can help you with this.

Are promotional bags with logos suitable for all industries?

Yes, promotional bags with logos can be used across various industries. They are versatile and can be tailored to suit different target audiences. For example, a trendy tote bag might be suitable for a fashion brand, while an adorable backpack are ideal for companies targeting kids.

Are there different materials available for promotional bags?

Yes, promotional bags come in a variety of materials to suit different needs and preferences. Common options include cotton canvas, polyester, nylon, jute, and eco-friendly materials like recycled or organic fabrics. Select a material that aligns with your brand values and the intended use of the bag.

Essentially,

Lady Dutch’s promotional bags with logo are a smart and effective marketing strategy that caters to the needs of both children and parents. By offering practical and parent-approved bags as gifts with purchase, Lady Dutch not only strengthens brand loyalty but also increases brand visibility as children carry these bags in various settings.

And ODM Group can help you achieve the same benefits for your promotional bag! We have a creative team, Mindsparkz, who can work with you from start to finish. We also specialise in the customisation of promotional items so you can rest assured that our designs will meet your marketing and branding requirements. Don’t hesitate to contact us today!

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