Airport shopping has become more popular over the years as the industry has expanded its retail offerings to include more than just duty-free items. As we travel, one of the activities we enjoy the most is looking around airport shops and seeing attractive promotions and exciting marketing ideas. Here’s a fantastic example from Milka and its retail marketing displays!
When someone mentions Milka, what comes to your mind? Is it happiness? Tenderness? Your love for chocolates or the purple cow with a bell around her neck? Well, that’s exactly what Milka wants you to think about their brand.
A brand of chocolate that originated from Switzerland— Milka, has been manufactured internationally by the US confectionery company Mondelēz International.
The brand’s symbol is a purple cow named Lila, which has a bell around her neck. On the other hand, Milka’s trademark colour, Lilac, aims to capture the day’s spirit. Moreover, the chocolate brand has focused on “tenderness” being its primary advertising theme since the ’60s.