What Is Merchandise Branding: Top 5 Factors to Consider to Create Great Merch

Promoting a brand through branded promotional merchandise is not a new thing, but it is a strategy that will never go out of style. Merchandise branding helps your customers remember you, making all the difference in their buying decisions and their perception of you.

In this blog, let’s delve more into what merchandise branding is, the top factors to consider and this fantastic example of branded merchandise from ReNu!

ReNu is a popular brand of contact lens care products produced by Bausch & Lomb, an eye health products company. We encountered this gift with a purchase promotion from the brand in China.

Merchandise branding is a process that brands and businesses can use to create and maintain a brand image. It involves the creation of a consistent and recognizable look, feel and message that can be used across all merchandise products.

Furthermore, it allows you to produce a product line that is both unique and effective. It gives your business an identity that will stand out from the competition.

When done properly, merchandise branding can help you grow your business by giving it an edge over other businesses in your industry.

A well-branded product will increase its demand and sales as well as make it more profitable for you in the long run.

Top 5 Factors to Consider In Merchandise Branding

1. Who Are You?

The first step to branding yourself and your merch effectively is getting a clear picture of who you are as a brand.

Brands are not just a logo and a set of words on a website.

They have a personality, a history and an essence that distinguishes them from all other brands.

The more you know about who you are, what makes you unique and how your product or service can make someone’s life better, the more people will be interested in doing business with you.

• Who are you as a brand?

• What is your mission?

• What does your product or service do for people?

• What is the value proposition you offer to customers?

2. Who Is Your Target Audience?

Your target audience is the people who are most likely to buy your product or service. They’re also the people you need to convince that your product is worth buying.

Identifying who is your target audience means understanding your potential customers, their needs and wants, and how you can meet those needs and wants through the products or services you offer.

The more knowledgeable you are about them, the more likely you will be able to create products that appeal to them as well as other consumers.

• Who is your target audience?

• What do they want?

• What do they expect from companies?

• What would they enjoy for merchandise?

3. What Is Your Brand Persona?

Your brand persona is a representation of who you are as a business, your unique personality, traits and values.

This should be done using top-down techniques, where you identify the core values of your company, the personality traits that are associated with these values, and how they relate to your target market.

You then use these characteristics as inspiration for creating an image and the perfect merchandise for your brand.

4. How to Create Consistent Branded Merchandise?

Branding isn’t only about the product itself; it’s also about the experiences that surround it. You need to ensure that your brand has consistency across all your merchandise.

Keep in mind that successful promotional branded merchandise branding relies on consistency.

If your merchandise doesn’t have the same feel as your other branded property, it won’t immediately register as yours.

5. What Kind of Merchandise to Brand?

This will always go back to identifying who are your customers to know which kind of merchandise should you produce for your next marketing campaign.

For consumers, it is essential to know what they are getting for their money, and it is good to aim to provide something they will find valuable.

This way, it will be easier to capture the essence of your business and appeals to customers’ senses.

The only limits of merchandise branding are what makes sense for your brand and fits your marketing budget.

Promotional Pouch Bag from ReNu

People love promotional pouch bags because they’re small enough to fit everywhere, yet big enough to hold all the essentials they need while they’re out and about doing their daily tasks or going on errands.

They are stylish, convenient and lightweight which makes them perfect for everyday use!

Aside from being practical free gift merchandise, we love this special offer GWP from the brand because of its eye-catching design.

It features the Deer of Nine Colors (九色神鹿), a character from a story based on the Buddhist Jataka tale of the same name, which was discovered as cave paintings from the Mogao Caves in Dunhuang, China.

Taking a closer look at the branded GWP item, we can see the high-quality print and details that elevates its appearance.

Why Does Merchandise Branding Matter?

It helps you to create a unique and distinctive brand identity.

It gives your promotional product an exclusive look and feel.

It can be used to differentiate your products from competitors’ products so that customers are easily able to identify them on the shelf.

It can help you to establish an emotional connection with customers.

See how other brands are leveraging this branded merchandise idea:

We Are Here to Help!

ODM, together with our design agency, Mindsparkz, would love to share our experience and expertise to help you create a promotional product that will be the best in class.

We have been working with various companies from all over the world since 2003 and we offer the best services in terms of product design, development and manufacturing. We have a team of experts who can help you get your business off the ground by providing you with the best possible solutions for your needs.

Contact us today to get started on developing a product that will go above and beyond your expectations!

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