When it comes to branding, colors are power. They can influence people’s emotions and actions. Thus, they’re an integral factor that every business must take into consideration with every marketing decision. In this blog, we’ll be taking a deeper look into the relationship between colors and promotional items. What are imprint colors? How about the item color? And why should brands pay close attention to them? Let’s answer all of that today!
What Are Imprint Colors?
When people see a promotional product or a brand, they immediately digest the colors used in the design or the image. These colors typically influence specific feelings and behaviors. Then, all of that will be associated with the brand.
With that in mind, imprint colors refer to the colors used in these branded promotional products through logos, messages, brand names and designs. There is usually an allotted area in the promotional merchandise for imprinting which is called the imprint area.
For branding purposes, imprint colors are usually based on the corporate colors of the brand. However, there is another factor to consider that we’ll be tackling today.
Imprint Color vs Item Color
Imprint Colors
As stated above, imprint color refers to the specific colors used for printing on promotional products with your brand logo, design, or message.
It is the color applied to the surface of the product through various printing methods, such as screen printing, pad printing, or digital printing.
Item Color
On the other hand, item color is to the base color of the promotional product itself.
It is the color of the material or surface of the product before the printing takes place. The item color can vary depending on the type of product, such as the color of a t-shirt, pen, mug, or bag.
4 Color Matching Ideas for Imprint Colors that Pop!
Why You Should Take Advantage of Imprint Colors
1. Enhanced Brand Recognition
Striking imprint colors that match well with your item color serve as a visual cue that instantly associates your promotional products with your brand. By consistently using your brand’s colors across various promotional items, you reinforce brand identity and make it easier for customers to recognize and recall your brand.
2. Brand Differentiation
Imprint colors also provide an excellent opportunity to differentiate your brand from competitors. By selecting unique and distinctive imprint colors, you create a memorable and recognizable brand identity that stands out in the minds of your target audience.
This differentiation can help you carve a niche for your brand and attract customers who are seeking something fresh and unique.
3. Associated Emotional Response
Colors have the power to evoke emotions and influence how people perceive and interact with your brand. By carefully selecting imprint colors that align with your brand’s personality, the desired emotional response and item color, you can create a stronger connection with your audience.
4. Drive Customer Action
In relation to the emotional response that colors evoke in customers, they can also urge customers to action. By strategically leveraging imprint and item color combinations, you can effectively communicate a cohesive message that inspires customers to take action, such as making a purchase.
The key lies in creating appealing and harmonious color schemes that capture attention and resonate with your target audience.
5. Reinforce Brand Consistency
Consistency is important in building a strong brand. By using imprint colors that align with your brand’s color palette across various promotional items, you reinforce brand consistency and create a unified brand experience. This consistency not only helps in strengthening brand recognition but also establishes trust and credibility among your target audience.
Printing methods you can use for you promotional products:
Using a woven mesh and an ink-blocking stencil, screen printing is a popular method for many different fields that prints images on various surfaces. Read more here:
In this printing method, an image is transferred to a material by using heat. It is a type of digital printing method that creates a solid full-colour image.
Supacolour printing is a modern printing method wherein designs can be transferred onto different surfaces, such as clothing, promotional products, and signages, in a high-quality, vivid, and long-lasting finish.
Plastisol printing works the same way as screen printing except for the ink used. The ink that is used in plastisol printing is plastisol ink, which has PVC (polyvinyl chloride) and plasticizers in it. Check more detail here:
Full colour printing combines four colours – cyan, magenta, yellow, and black (commonly referred to as “CMYK”) printed in layers on top of one another for an imprint that meets the set design.
Imprint Colors FAQs
All you need to know about imprint colors!
What are imprint colors?
Imprint colors refer to the specific colors used for printing or customizing promotional products with your brand logo, design, or message. They play a vital role in creating visual impact and brand recognition.
How do imprint colors influence customer perception?
Imprint colors evoke emotional responses and shape customer perceptions of your brand. Different colors convey different meanings, allowing you to evoke desired emotions and create a stronger connection with your audience.
How do I choose the right imprint colors for my promotional products?
When selecting imprint colors, consider your brand identity, target audience, and the desired emotional response and most importantly, the item color.
Can I use multiple imprint colors on a single promotional item?
Yes, you can use multiple imprint colors to create vibrant and eye-catching designs. However, it's essential to maintain visual harmony and ensure that the colors complement each other and do not overwhelm the overall design.
How do I ensure color accuracy in imprinting?
To ensure color accuracy, you can provide color codes or Pantone® references for precise color reproduction and request sample proofs to review before full production.
We specialise in the customisation of your promotional products, hence we prepared a list of decoration methods you can use to make sure your custom merchandise will stand out and expand your brand exposure! Simply click on the image below!
To Sum It All Up,
Imprint colors are an essential component of effective promotional product branding. They hold the potential to captivate attention, evoke emotions, and leave a lasting imprint in the minds of customers.
To ensure your promotional merchandise designs will urge the right action and convey the right branding, ODM can lend a helping hand! We’re a promotional product development company dedicated to meeting your branding requirements.
We also have a talented team of creatives, Mindsparkz, who can work with you from start to finish so don’t hesitate to contact us today!
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