We often see brands having a promotional campaign that includes a competition for consumers to enter. This will allow their consumers to interact and engage, creating a more positive experience. Competitions that customers can enter easily with no hassle, along with attractive prizes will increase their brand awareness and visibility. Such promotional campaigns will entice first-time purchases and repurchases, as well as drive impulse purchases. Therefore, successfully boosting sales and maximising profits.
Here is a great example that caught our attention: Tooheys Extra Dry is offering an excellent range of Beer Promo gifts at 1st Choice & Liquorland in Australia. To enter, you can simply purchase packs of beer at either of these stores and stand a chance to win these prizes. Such a hassle-free and simple process to enter the competition will boost the number of entries. This is because most customers would rather forego the chance to win prizes if they have to spend a lot of time entering the competition.
These branded gifts are mainly focused on streetwear. These apparels include:
These prizes are great because they are casual apparels – easily incorporated into one’s daily outfits. They are not over the top and extravagant, suitable for most people to wear on a laid-back day. Having general prizes will also ensure a higher number of people participating in the promotional campaign because it is like a one size fits all. If your brand decides to provide niche and specific items, it would not fancy most consumers – thus, they will be turned off and walk away. Furthermore, having items that are generic will reflect that your brand is inclusive.
How can ODM help?
Looking to provide your consumers with your very own promotional gifts? Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here is capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
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