We often see brands having a promotional campaign that includes a competition for consumers to enter. This will allow their consumers to interact and engage, creating a more positive experience. Competitions that customers can enter easily with no hassle, along with attractive prizes will increase their brand awareness and visibility. Such promotional campaigns will entice first-time purchases and repurchases, as well as drive impulse purchases. Therefore, successfully boosting sales and maximising profits.


Here is a great example that caught our attention: Tooheys Extra Dry is offering an excellent range of Beer Promo gifts at 1st Choice & Liquorland in Australia. To enter, you can simply purchase packs of beer at either of these stores and stand a chance to win these prizes. Such a hassle-free and simple process to enter the competition will boost the number of entries. This is because most customers would rather forego the chance to win prizes if they have to spend a lot of time entering the competition.

Beer Promos & high-end gifts

These branded gifts are mainly focused on streetwear. These apparels include:

These prizes are great because they are casual apparels – easily incorporated into one’s daily outfits. They are not over the top and extravagant, suitable for most people to wear on a laid-back day. Having general prizes will also ensure a higher number of people participating in the promotional campaign because it is like a one size fits all. If your brand decides to provide niche and specific items, it would not fancy most consumers – thus, they will be turned off and walk away. Furthermore, having items that are generic will reflect that your brand is inclusive.


How can ODM help?

Looking to provide your consumers with your very own promotional gifts? Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here is capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!


Related blogs:

Many of us overlook Earth Awareness Month. Hosting a promotional campaign to celebrate Earth Awareness Month will reflect that your brand is environmentally conscious, thus allowing consumers to view your name in a good light. Here are 4 fantastic ideas for you to provide consumers as a promotional gift. Find out more:


Why would anyone give free gifts? What are the potential benefits and how can it allow your brand to grow and develop? This blog explains to you all the reasons why you should provide free promotional gifts to your customers and how your brand can advantage from it. Find out more:


Everyone owns a phone today, thus offering promotional gifts for smartphones will definitely help you raise brand awareness and visibility. Everybody is constantly looking for new custom phone accessories to spice up their favourite device, therefore this makes a great promotional gift that you can offer consumers and gain their attention. Find out more:


Lunar New Year is a big festival and greatly celebrated by all Chinese. This is also a great time for brands to create promotional campaigns related to this holiday and increase brand awareness and visibility. Here are some great examples of oriental promotional gifts that you can offer during Chinese New Year. Check it out: