Custom Notebook with Logo: Kotex’s Noteworthy GWP Merch

Kotex’s Sanitary Pad Promotion

Before jumping right into what the promotion is about, let’s have a look at the Kotex Mini Meow Super Soft Pack! Unlike other sanitary pads, this product is crafted in a cute and convenient way to carry sanitary pads.

It has an eye-catching design with three colours and a light berry thickness of 0.07d. Plus, it has 1,000 waterproof funnels that are super breathable and super absorbent.

Now, let’s take a look at the brand’s promotional idea implied.

If customers buy the Kotex Mini Meow Super Soft Pack at any 7-Eleven outlet in Vietnam, they will also get a chance to win a free 9x11cm Meow Mini Notebook & Kotex Rabbit Pen.

For most customers, these are adorable stationery items that can be used for jotting down notes, sketching ideas, or just showing off personal style. The Meow Mini Notebook has a puffy cover that is soft to the touch and comes in a glossy or matte finish.

The Kotex Rabbit Pen has a cute bunny-shaped cap and writes smoothly with black ink.

Why Do People Love This Free Merchandise?

Freebies are like a magical spell that enchants customers, leaving them not only delighted but also more inclined to engage with a brand. So, why do people love freebie merchandise, and what makes it such a potent tool in the marketing arsenal?

1. The Psychology of ‘Free’

Firstly, there’s the psychology behind the word “free.” It triggers a primal, instinctual response within us. The concept of receiving something for nothing taps into our fundamental desire to gain without sacrifice. It’s a small win that resonates deeply with our brains.

The marketing strategy of offering a free notebook and pen after purchasing the Kotex Mini Meow Super Soft Pack is a creative way to incentivize customers to buy the product. Furthermore,  it creates a positive association with the brand and encourages repeat purchases.

2. Perceived Value and Brand Affinity

By offering a free item that is not directly related to the product, customers feel like they are getting more value for their money. This can lead to increased customer loyalty and positive word-of-mouth advertising.

Kotex’s custom promotional notebook, with its appealing design, exemplifies this principle. It’s not just a plain notebook; it’s a thoughtful, branded gesture that shows Kotex’s commitment to customer satisfaction and comfort – the core values of its brand.

3. Emotional Connection

Free gift merchandise also fosters an emotional connection between customers and the brand. When customers receive a tangible gift, it triggers a sense of reciprocity. They feel more inclined to reciprocate the generosity by remaining loyal to the brand or even spreading positive word-of-mouth.

The cute design of Kotex’s custom notebook adds an extra layer of emotion to this connection. It’s not just a functional item; it’s something that can make users smile every time they use it, further associating positive feelings with Kotex.

4. Enhanced Customer Experience

Ultimately, gift with purchase enhances the overall customer experience. It’s an unexpected bonus that elevates the shopping or brand interaction. Customers remember these positive experiences, and this memory can translate into long-term loyalty.

Furthermore, Kotex’s strategy helps increase its sales volume by encouraging customers to purchase more products in order to receive the free gift. This becomes effective because its free gift has a perceived high value. 

Notebook as GWP Merchandise: Customisation Options Available

When it comes to using notebooks as promotional products, the power lies not just in the notebook itself but in the ability to tailor it to your brand’s unique identity. Kotex’s custom notebook with logo is a prime example of how personalization can elevate a simple item into a powerful marketing tool.

Let’s delve into the customization options available and explore how they can be leveraged effectively.

The cornerstone of customisation is the placement of your logo or branding elements. In Kotex’s case, their logo is prominently displayed on the custom notebook’s cover. This ensures that every time a customer uses the notebook, they are reminded of the brand behind the thoughtful gesture.

Consider the positioning of your logo carefully. It could be on the front cover, back cover, or even a subtle watermark on each page. The goal is to strike a balance between brand visibility and aesthetics.

Colour plays a significant role in branding, and custom notebooks offer a canvas to showcase your brand’s colour palette. Kotex’s custom notebook, for instance, aligns with its brand by using soft, comforting colours that mirror the essence of its products.

Think about the colours that represent your brand’s identity and message. Incorporate them into the notebook’s design, whether it’s the cover, pages, or even the binding. Consistency in colour helps reinforce brand recognition.

Beyond the logo, consider other branding opportunities within the notebook. You can include inspirational quotes, subtle brand messaging, or even a brief brand story. These elements create a deeper connection between the customer and your brand.

Kotex’s custom notebook could feature cat’s paws as a design, matching Kotex Mini Meow pads.

Custom notebooks are versatile tools that can be customized for specific marketing campaigns. For example, if your brand is running a sustainability initiative, you can create custom recycled notebooks, encouraging customers to adopt eco-conscious habits.

Kotex’s customization aligns with its brand image of comfort and care, but the possibilities are limitless depending on your campaign’s goals.

To create a sense of exclusivity, consider producing limited-edition notebooks for special occasions or milestones. These can become collector’s items for your loyal customers and generate excitement around your brand.

For instance, Kotex’s limited-edition notebooks for its Back-to-School campaign ran before the school year began, further connecting with its target audience.

Don’t overlook the importance of how your custom notebooks are presented. The packaging can enhance the overall perceived value of the merchandise.

Consider custom packaging that complements the notebook’s design and reinforces your brand’s premium quality.

Discover unique notebook designs from ODM:

Take your branding to new heights with this branded leather notebook! It sounds premium because of the material used – leather – but it is not.

This notebook is absolutely small but incredible. It has a lot of surprises inside. The multi-colored memo pads inside make it look chic and fabulous.

If you are thinking of the ideal banking promotional items, you should consider giving them the best quality. With that, these calculator notebooks are the perfect banking promotional items.

Novelty is the primary selling point of these custom notebooks. What really caught our attention is the fluffy cover of the notebooks. The soft fabric used in these notepads added interesting texture and visual appeal.

More from Kotex:

For the purchase of Kotex Sanitary Pads at SGD 10.90 (US$8.30) get a notebook as a gift with purchase. This promotional gift is nicely covered and pages branded with colourful designs.

Kotex gave away a wristlet for every purchase of $20 worth of products from the NTUC FairPrice Online Shop.

Watsons Personal Care Stores held a 2-day amazing promotion in Singapore. Three different promotional gifts will be given away in this instant redemption event! Participating brands include Kleenex, Kotex, and Poise.

Kotex welcomes shoppers in Co.op Extra, one of the biggest supermarkets in Ho Chi Minh City, with its LED POS Display Despite a massive array of products, the LED custom display by Kotex certainly catches the attention of consumers easily.

Putting It All Together

Kotex’s custom notebook with logo is not just a pretty design; it’s a marketing marvel. It captures hearts, sparks creativity, and strengthens brand loyalty—all within the pages of a notebook. It’s a reminder that in marketing, the little things matter, and sometimes, a simple notebook can leave a lasting mark.

As you embark on your own promotional journey, remember the power of customization and the emotional connection it can create. A well-crafted custom notebook might just be the key to unlocking your brand’s full potential.

What Can ODM Offer?

ODM has been in the sourcing and promotional industry since 2003. With two decades in the field, we can help you produce promotional products that will match your brand and budget. Likewise, we have a team of experienced designers from Mindsparkz who can help you turn your ideas to life!

Send us an email today to get a detailed quote and learn more about the services we offer!

What to Read Next?