One of the leading home improvement and construction companies, The Home Depot, ran a promotional campaign in order to boost their sales and spread their brand to a wider audience. They did this through the use of innovative and unique gift card holders.
Why use gift cards and customized gift card holders in your promotional campaign?
Firstly, gift cards always make a fantastic opportunity for almost all business types – not only for the brand awareness and exposure that can come with gift cards, but also in order to drastically boost sales.
Although gift cards alone won’t cut it in today’s extremely competitive market, this is where gift card holders come in. The reasoning behind this is that gift card holders can be made in a unique and innovative way, in order to make the stand out on the shelves, as you can imagine from the image above. Ultimately the gift card holders act as a POS display.
In the case of The Home Depot, they have created a customized gift card holder that is extremely relevant to their brand – a tool box. So regardless of whether this is being sold in a Home Depot itself, or in another store, it will be instantly recognizable. The use of the orange color for the lid and the holder tag will also add to the number of customers who recognize your brand, and associate it with innovative products.
The gift card holder can either be sold as a standalone product, or given as a gift with purchase (GWP) of a gift card. This will help to add incentive for consumers to purchase your gift cards, as they’ll want the interesting holder. The gift card holders can be customized completely, ranging from the materials and colors that are used, to the design and branding.
The option to use different materials is especially important, as it allows you to use high-end materials, such as leather, which will drastically increase the perceived value of the gift card. The amount it can be customized is a aspect of this promotional gift that’s so beneficial. As it means you can make it match your company theme, or create them for a certain event, which you can see above. While also allowing you to take advantage of the large, flat branding area to increase your brand awareness and sales.
Please contact ODM if you’re interested in learning more about gift cards or gift card holders. Our in-house design team, Mindsparkz, will be glad to assist you with the design of the gift card holder, or any other promotional product.