As you probably already know, the French are crazy about their food and drink. This is even truer during the Christmas season when each meal must be none the less than a culinary feast. So what better moment than December through January for French food brands to promote their products?

Aoste cured ham

No matter which French supermarket you enter during the Christmas/NY season you will undoubtedly be bombarded by gift on purchase promotions, promotional discounts, special packaging, promotional merchandise etc., by food brands. Here for example is one one promotion I spotted in Carrefour by Aoste, the leading supplier of charcuterie in France. For Christmas, Aoste has designed a special package that includes one 5,5kg dried ham and two promotional gifts : a special knife and a grip for cutting the ham efficiently.

Free knife and Grip for cutting ham by Aoste

The two promotional items are both useful and of good quality. They make great incentives for purchase as in any case any real French person needs this accessories in his kitchen!

Check out other food related promos here :