Marketing Hashtag Analytics - 500 Key thought leaders on Twitter

Tracking #Marketing on Twitter

The ODM Group has been tracking the marketing Hashtag on Twitter to find out what are the fresh and ongoing trends in the promotional industry. Continue reading for the fresh findings we found from the past 2 weeks on Twitter.

We love marketing and the way you can spin statistics and stories so we track some of the best online. Who knows where this line comes from ? Give you a hint – worked really well in the fragrance marketing field. “60% of the time, it works every time”

It’s no surprise that the #marketing has been widely used among the promotional products industry on Twitter for years and years. With that being said, what have the promotional products industry thought leaders been Tweeting with the marketing hashtag?

It was in the year 1880 that someone realised you could create a business from promotional products. Due to the popularity, 12 representatives from 12 different promotional products companies came together in 1904 to form the Promotional Products Association International (PPAI). Since then our industry has continued to grow and thrive globally.

As a promotional products company, marketing plays a huge role in the services we provide and is the main purpose of promotional products for our clients. The idea and term of marketing was first used centuries ago. The #marketing has been a term used for years and years as the promotional products industry began to grow.

What is Marketing?

Marketing is essentially the study and management of relationships. It is the business process of identifying, anticipating and satisfying your customer’s needs and wants. It refers to the activities and strategies a business takes to promote the buying or selling of their services.

This way marketing is one of the key aspects in any promotional products business. Whether it is marketing your brand to attract clients or help your clients market their own brand and business to their end customers using custom promotional merchandise.

Marketing Hashtag Report

We formed the word cloud above from the 4,109 data sets of Tweets collected over the past 2 weeks. The terms Digital Marketing, Social Media, Branding, Business.

The popularity of these terms used with the hashtag marketing is not surprise. When you think of marketing most of the times these words are what you associated her with. “Digital Marketing” is the utilisation of the internet and online based “advertising” platforms with conventional marketing. “Social Media” consists of platforms like Twitter itself where “Businesses” use to #market their brand. Branding your promotional merchandise is crucial in marketing. As the industry continues to grow leaders in the industry find new creative to take promotional products to the next level year after year.

This word cloud allows us to pick out the ongoing trends in the promotional products industry to see as time goes by what trends stick and the new ones that pop up!

Fun Fact: If you are wondering what the term “enricomolinari” means. Enrico Molinari was and still is a game changer and innovative marketing manager. He is a University Professor in economics and fintech, omnichannel marketing management and digital communications strategies.

Here are the top users on Twitter! Do you see yourself?

It takes commitment to post Twitter Hashtags to gain a presence on Twitter and attract other leaders in the industry to retweet your post. From the data we collected, here is the summary of the leaders in the industry that have used the #marketing in the highest frequency. Do you see yourself in this list?

There are endless number of creative ways to market your brand. Using promotional products is an effective way to promote marketing in your business. Through on-pack promotions, gifts with purchase, branded promotional merchandise to drive sales and boost brand awareness. POS displays and shelf talkers are also amazing ways to market your brand to stand out among competitors. Using these tools for in-store marketing or trade show marketing.

Contact us at ODM

If you are interested in promotional products to help increase marketing for your brand. Feel free to contact us at ODM. We create high-quality promotional merchandise for global markets and will be sure to have one best suited for your brand’s needs.

Keep a look out for further Twitter Hashtag tracking from The ODM Group.