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Marketing Managers need to stay updated on key trends and opportunities to help grow their brand & organization.
With our strong network of brands & suppliers in Asia, our readers value our knowledge of the promotional products industry.
Some of the key items that will be featured in our monthly newsletters are :
1. Company NewsÂ
Get insights on what’s going on with the ODM Group & Mindsparkz team.
2. Summary of our Top 5 blogs of the month
We write approximately 40-50 blogs and case studies in a month. In the newsletter, we compile the top 5 blogs of the month – enough inspiration to digest in one sitting.
3. Mergers & Acquisition News
Want to know more about the industry’s top leaders & participants? We keep you up to date on the latest mergers and acquisitions.
4. Promotional Products Industry News
In the newsletter, we share with our readers exclusive insights on the supply and demand for promotional products in our industry.
5. Special Events & Trade Fair Updates
More updates on upcoming events, trade shows, and marketing conventions that you might want to participate in.
6. Branding & Design Tips & TricksÂ
Exclusive, industry-recognized tips and tricks on branding & design.
Other Blogs & Articles
How Brands Build a Successful Movie Marketing Campaign with Products
What makes a movie marketing campaign stay relevant long after the film is released? It’s rarely just trailers or media spend. The campaigns that last are the ones that move into the real world — through products, retail, and [...]
Leather Perfume Bottle Packaging That Elevates Brand Perception
Walk into any retail store, and you’ll see rows of perfume bottles that look premium at first glance. Glass finishes, metallic caps, rigid boxes, everything signals luxury. But here’s the problem. Most of that packaging disappears the moment the [...]
10 Promotional Pens That Actually Get Used and Drive Brand Visibility
The ODM Group have conducted huge research on promotional pens, and thanks to our favourite and highly-trusted supplier we are now aware of the all top-trending tendencies in pens industry. In order to compete with the latest technologies, with [...]
GalleryCustom Sunglasses Cases: How Smart Brands Use Shape & Packaging to Stand Out
Branded promotional products, Giveaway promotional items, Manufacturing in China, POS Displays, Premium promotional products, Promotional Products, Purchase with purchase, Sports promotional items, Trending innovative promotions
Custom Sunglasses Cases: How Smart Brands Use Shape & Packaging to Stand Out
Most sunglasses look similar. Different frame styles, lens colours, and materials can only go so far before products start blending on the shelf. For brands, this creates a real challenge: how do you stand out when the core product [...]
The Ultimate Francophile Gift Guide for Premium Brand Gifting
Most corporate gifts are easy to forget. A branded mug, a generic tote bag, a pen with a logo. These items rarely create a lasting impression. They serve a purpose, but they do not build a connection. That is [...]
Corporate Promotional Stationery Ideas for a Lasting Brand Impression
Corporate promotional stationery still works. Not because it’s traditional, but because it’s used daily. A well-designed notebook, pen, or desk accessory doesn’t just sit on a shelf. It stays in meetings, travels between offices, and shows up in front [...]
Airport Marketing Ideas That Drive Real Results for Brands and Airlines
Airport marketing promotes brands, products, or services to influence airport travellers. It's effective as it provides passengers with constant exposure for extended periods. But, in today's highly competitive and ever-evolving market, it's important to devise a winning strategy to attract [...]
Why a Functional Notebook Is a Smarter Promotional Gift for Modern Brands
Most branded notebooks follow the same pattern. They look decent, get handed out at an event, and then slowly disappear into a drawer. That’s not because notebooks don’t work. It’s because they don’t do enough. Today’s users switch constantly [...]
Freshers Week Events Ideas That Help Your Brand Stand Out on Campus
Freshers’ Week is one of the most important moments in the university calendar. It marks the first week when new students arrive on campus, meet new people, and begin a completely new chapter of their lives. Before classes even [...]
Rugby Merchandise Ideas for Brand Campaigns in 2026
Explore rugby merchandise ideas to boost fan engagement. Discover how brands use promotional products to drive impactful marketing campaigns.