4 Quick and Easy Tips For Compelling Promotional Product Mailers

The great beauty of online advertisements is it is targeted and tailored to every consumer. Its downside, however, is its amount. This irritates most people, and they end up more adverse to the product and the brand rather than inclined towards it. Promotional product mailers avoid this problem.

But what are they, and how can you ensure their success? Let’s learn more about them and other strategies you will find appealing for your promotion below!

Promotional product mailers or more commonly known as direct mail marketing, refer to sending of promotional gifts to your existing and prospective customers’ doorsteps. It usually contains information about your company, such as contact cards and brochures of your products and services.

How to Create Compelling Promotional Product Mailers?

To make it more engaging, however, brands like to include promotional gifts based on their customers’ preferences as well as their company and branding. For this reason, it can cost more than your usual social media marketing, but it also has a 30% response rate based on a mailer service analysis of the 2021 direct mail data.

Hence, adding promotional product mailers to your marketing plan can give you the boost you need. But how can you do that?

Here are 4 quick and easy tips for successful promotional product mailers!

Choose your promotional product mailers.

Instead of sending your name card and brochures, why not send useful gifts with your company contact information? They can be general items people will find useful in the office or home.

If you have a higher budget, promotional gifts that can be considered are mouse pads, key rings or any suitable key products of the company that can be sent – For example, ODM send out Beer Promos stubby holders to customers as they are lightweight and can be packed in envelopes. With our company’s details on it, they are a great way to market our company.

No matter what your pick is, always look for branded gifts that customers may relate to your business. This will then reinforce customer memory of your company.

Determine your packaging.

When it comes to the delivery of products, the weight of the delivery matters since it can incur costs. Promotional product mailers use either box packaging or envelopes. There are also various packaging materials you can choose from such as stone packaging, corrugated cardboard and many more.

You must also ensure that the product will not be vulnerable to external factors so balance safety and cost. Layers of bubble wrap or custom blister can guarantee the protection of items but the bigger the packaging the more it costs.

Ensure clear call-to-action.

The number one goal of most promotional product mailers is to get a response, purchase or form a favourable branding impression with the consumers. To ensure this, you must include a clear call to action in your direct mail.

It can be as simple as your website or contact number on the packaging or a more accessible quick response code that customers can simply scan with their phones.

Plan your mailers properly.

Since promotional product mailers are not as prevalent nowadays, there are fewer competitors and people appreciate every gift they will receive on their doorstep. for that reason, ensure there is enough time between sending out these promotional gifts so that you do not make potential and existing customers feel pressured.

Promotional Product Ideas For Your Direct Mail Marketing

Foldable Tote Bags

If you’re looking for lightweight but highly functional and customisable promotional product mailers, these tote bags are ideal for you!

It is foldable but at the same time, can carry heavy objects and daily necessities.

Product Code: ODM-4122

Flat Packs

Flat packs are easy-to-assemble or do-it-yourself furniture that consumers can assemble on their own without special tools.

Hence, they are lightweight and can come in envelopes which means less cost for delivery.

Product Code: ODM-4120

custom usb

In this day and age, data privacy is a concern for everyone. By utilising a custom USB data blocker, you’re brand can provide a sense of security in your customers’ lives.

Product Code: ODM-2801

Custom Socks

Another sought-after state in today’s standards after security is comfort. Branded socks can provide that and forge brand awareness in your customers’ daily lives.

Product Code: ODM-4165

Coaster set

Coasters are table accessories that enhance the enjoyment of people’s beverage-drinking experience since they’re functional and customisable.

They’re also lightweight so delivery costs won’t be a problem whether you include them in a set or as a gift on its own.

Product Code: ODM-3948

desk calendar

A desk calendar is a functional decoration throughout the year. Customising it for your brand ensures your brand will remain on top of your consumers’ minds.

Desk calendars are cost-efficient promotional products since they’re affordable but practical.

Product Code: ODM-3525

backpack covers

Protect the valuables of your target market, especially through the rainy season, with this suitable promotional gift: backpack covers.

Product Code: ODM-4292

desk organizer

A clean and clutter-free desk means a focused and productive person. By ensuring everything important is within reach without being a distraction to workflow.

Product Code: ODM-2928

Sticky notes

It is one thing to take notes of important things and another to be able to organize and see them right away. This is the undeniable benefit of sticky notes. All the while enabling your brand to remain in sight of your consumers.

Branded calculator

Another desk permanent object is a calculator. While it may not be useful to everyone, it is something that people like to keep in one place to easily find them when needed.

More marketing strategies to increase brand engagement and awareness:

A free gift with purchase promotion is a widely sued marketing strategy that enables brands to add value to their product through promotional merchandise that their customers will have a hard time ignoring. Here’s an example for you!

5 Pro Tips for Running an Effective Free Gift with Purchase Campaign

Meanwhile, a purchase-with-purchase strategy highlights the product and the promotional items. Customers can get the PWP merchandise at a discounted price if they purchase the main product. Below is a sample PWP promotion for you!

Purchase with Purchase Promotions | Get More Brand Exposure

Some promotional gifts from brands are packed in the same packaging as the product which means consumers can get them simply by purchasing the product. This is on-pack promotion and you can check more details in the blog below:

Stunning Custom Drinking Glass Boosts Licor 43’s On Pack Promotion

Events are great avenues for marketing opportunities and one of those is the use of event merchandise. It helps people to have a tangible remembrance of the event and the interaction they had with your brand. Read more here:

Sports Event Merchandise: Why Offer Custom Backpacks with Logo?

You can also work with other brands and tap into their market through product licensing agreements like this one in an airport in Hong Kong!

A Quick Guide to Product Licensing Agreement PLUS Merchandise Ideas!

How you present your branded merchandise, especially your promotional product mailers, will have a huge effect on your branding and your customer perception. Hence, it’s vital to be creative and mindful of your consumers’ preferences. Here’s an example of creative product packaging!

Pep Up Coffee Marketing with Creative Product Packaging

To Sum It All Up,

Promotional product mailers are more welcomed by both current and prospective customers since they’re tangible gifts. Apart from being functional and well-designed, customers love them because of the feeling that receiving the gift on their doorstep and opening the itself evokes.

For that reason, it’s important to design your mailer packaging with your customers in mind as well as include promotional items they can relate to your brand. This is where ODM comes in to provide you with help!

We’re a promotional product development company that specialises in the customisation of promotional merchandise. We also have an in-house creative team, Mindsparkz, to aid you with design services based on the trends in the market. Just contact us with the product code and get a quote today!

For more merchandise ideas, you can check out our magazine with over 8,000 articles about tips and tricks in the industry, product design and ideas as well as insight on the processes of the industry. Work with us now!