Bar Promotion Ideas to Spice Up Your Business – Unique Drinking Glasses
The 13th of June is Gin Day and the [...]
Stella Artois Branded Bar Furniture
Everyone would agree that it’s rare to find items that are not customised with brand logos nowadays. Adding their names simply shows authenticity and ownership over those items. And talking about customised items, we’ve found these branded bar furniture, and we bet these are a perfect example of unique company merchandise.
These custom patio umbrellas, branded bar stools and tables are owned by Stella Artois brewery. The outdoor furniture was set up outside a bar we’ve passed in Brazil.
Stella Artois is a beer brand that originated in Leuven, Belgium, over 600 years ago. The name “Stella” – meaning “star” in Latin – pays homage to the occasion, and a star has been proudly displayed on Stella Artois bottles ever since.
Bar is where people stay during breaks and happy hours. More customers mean more audiences to see your brand and products.
In the case of Stella, it takes advantage of this opportunity to maximise its brand visibility using its branded furniture distributed in different bars in the area. Here’s what we love about thee brand’s marketing strategy.
Each piece, from chairs and tables to umbrellas, perfectly portrays the Stella Artois brand.
The logo is printed on the back of the customized chair.
Likewise, the same logo is embellished at the centre of the tables and canopy of the umbrellas.
Thus, these bar merchandise obviously help Stella increase its visibility outdoors.
The white-themed outdoor furniture is inviting even from afar.
Moreover, the set-up looks tidy; thus, it helps encourage passersby to drop by the bar.
Indeed, the right colour combination and the minimalist design of the furniture make them aesthetically pleasing.
People go to bars to relax and unwind.
Thus, it is disrespectful to make them uncomfortable while within your premises.
Providing enough seats for them is very important.
Even outside your establishment, making your customers feel cosy at all times is a must.
Therefore, aside from promotion, the main purpose of this branded bar furniture is to provide comfort among diners.
Giving gifts is a common practice among businesses. They do this to build their connection with their customers or win prospective clients.
Thus, if you’re also in the distillery business and want to maintain a good relationship with the pubs or bars you’re supplying your product, sending them customised furniture would be a great idea.
This will help them make their patrons feel comfortable and gain more diners whilst promoting your brand.
If you could notice, some restos extend their dining area outside their establishments. It is practical when the space is limited to serve many customers.
In fact, it is also typical among bars and pubs. They try to maximise all the spaces they have to accommodate people.
And this is where additional chairs and tables are needed. Of course, you don’t just want to set up your plain merchandise outside. Customising them with your brand logo will ultimately help you further your visibility in the saturated market.
Having your own branded bar furniture within your establishment is just as crucial for indoor purposes as it is for outdoor ones. As a result, it might assist new guests in becoming acquainted with your business while they wait.
In addition, it can make your store more authentic, as everything customers see showcases your brand.
Bring your branded outdoor umbrellas to significant events. You may sponsor events and provide them with a place where participants can stay.
You may, for instance, take them to sports or drinking events in your locality. Similarly, having them there while there is a car or motor show would be a fantastic idea.
As more participants are expected to join these events, your chance of getting noticed is very high.
Using branded bar merchandise as contest rewards is also a perfect strategy to get your brand out there. For example, you may run a promotional contest among your partnered bars wherein they can win sets of branded furniture.
Likewise, you may run a retail competition where shoppers can win your branded bar merchandise.
Specifically crafted for the Christmas season, this seasonal merchandise from Stella Artois certainly made the festive season more memorable for consumers. What are the factors behind this successful holiday marketing from the brand?
With its interesting shape and branding, this custom bag holder really captured our attention. How does this concept work for the brand?
Offering a classic promotional gift, Stella Artois encouraged customers to “enjoy the present.” Check out why do we love this wine glass giveaway in this blog:
Stella Artois really knows how to get to the hearts of its target audiences with excellent seasonal gifts. In this on-pack promotion, the brand offered promotional glasses to allow customers “stellabrate” Valentine’s season.
How do you provide comfort to your customers while promoting your business in style? Learn why our team takes great pride in bringing together these creative shade marketing ideas:
Creating a brand is one thing, but successfully attracting your target audience is a different story. From start-ups to big corporations, brand awareness will always be a factor crucial to a business’s success. After all, how will your business thrive if nobody knows about it?
Therefore, it is essential for people to always see your business. Its visibility will help to make people more aware of your brand, thereby earning their trust in the long run.
ODM Group is a promotional product company specialising in customising branded merchandise and promotional displays. We have decades of experience in the industry with our creative team, Mindsparkz. We will work with you from product brainstorming to sourcing and production.
Thus, if you consider adding and using branded bar furniture to your next marketing, we are here to assist you in designing and producing them based on your need.
Similarly, we provide other services such as manufacturing promotional products and corporate gifts, designing branded point-of-sale displays and free-standing units, packaging solutions, and sustainable marketing options. Contact our team today to get a quote.
We listed more benefits of working with us here:
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