Branded Ceramic Merchandise: 5 Ways to Boost Your Business

Suntory PepsiCo’s Branded Ceramic Merchandise

This promotional campaign ran during the celebration of the Lunar New Year 2023. We found this in one of the stores in Vietnam that we visited. The ceramic merchandise consists of 4 cups, 1 bowl, and 1 plate.

Customers who purchase Suntory PepsiCo’s products — Mirinda, 7 Up, and Pepsi specifically are entitled to this gift set. Each bowl is printed with the Pepsi logo. L

ikewise, the bowl set is packed in Lunar New Year-themed packaging, making it more visible and appealing in-store.

More of PepsiCo Promotional Campaigns:

Pepsi has released Pepsi Black in Southeast Asian countries, including Vietnam. But aside from its refreshing drinks, people can’t get enough of its promotional campaigns, including its custom promo mug idea.

Pepsi, one of the Superbowl’s main sponsors, held its promotion through a custom sports cup gift with purchase. Here’s why it was a success!

Pepsi has promoted its products for the Lunar New Year by creating Lunar New Year-themed boxes. The main design is a lion, which signifies power, wisdom, and superiority in Chinese culture.

Pepsi offered its brand custom printed slippers for every purchase of  4 cans of Pepsi  330ml. Check out this case study to learn more about this interesting gift-with-purchase promotion.

How to Use Branded Ceramic Merchandise in Boosting Your Business?

A retail arena is indeed a competitive place for brands. Thus, keeping your business stand out and outsmarting competitors is crucial. Here’s how to effectively do it using branded ceramic products.

1. Ceramic Merchandise as Giveaways

Ceramic merchandise can be used as giveaways at trade shows and events or as part of a social media contest. Ceramic mugs, bowls, or plates with your company’s logo or message can be given to attendees or customers as a way to promote your brand and create goodwill.

2. Ceramics as Gifts with Purchase 

Ceramic products can be used as a gift with purchase ideas to incentivize customers to buy from your brand. For example, a customer who spends a certain amount can receive a custom ceramic mug or vase as a free gift.

3. Ceramics as Branded Merchandise

Aside from offering as GWP items, these can be sold as branded merchandise to customers. For example, a coffee shop can sell branded ceramic mugs, or a bakery can sell branded ceramic plates. These can help your business in generating additional sales, whilst enhancing your brand’s visibility.

4. Ceramic Merchandise as Partnership Gifts

Branded ceramic items can be used as gifts to partners, and vendors to show appreciation for their business. For example, a company can gift ceramic vases, bowls, or custom figurines to loyal clients during holidays or special occasions.

5. Custom Ceramics as Limited Edition Items

Ceramic merchandise can be created as limited edition items to generate buzz around your brand. For instance, a limited edition ceramic mug with a unique design can be sold for a limited time, creating a sense of urgency and exclusivity. Likewise, offering ceramic bowl sets during special holidays is another way to engage and attract shoppers.

Why Branded Ceramic Merchandise in Marketing?

Using ceramic merchandise in marketing can be a smart strategy to promote your brand no matter what the occasion is. Here are the advantages of adding this idea to your business:

• Durability

Ceramic merchandise is known for its durability, which makes it a great promotional item. A promotional item that lasts a long time will help keep your brand in front of customers for a longer period, thereby increasing brand awareness.

• Versatility

Ceramic merchandise is versatile and can be used in a wide range of promotional campaigns. For example, ceramic mugs can be used as giveaways at trade shows, ceramic plates as gifts with purchase, and ceramic vases as prizes for social media contests.

• Branding Opportunities

Different ceramic product ideas offer ample branding opportunities. They can be imprinted or engraved with your company’s logo, tagline, or message. The customization options are endless, which makes them a great way to showcase your brand identity.

• Unique Appeal

They have a unique appeal that other promotional items may not possess. The texture, finish, and design of ceramic items can add a touch of elegance, sophistication, or rustic charm to your marketing campaign.

• Cost-effective

Branded ceramic merchandise is relatively cost-effective compared to other promotional items like electronics, apparel, or luxury goods. They can be purchased in bulk, which can help lower the cost per unit, making it an affordable way to promote your brand.

More ceramic merchandise ideas from ODM:

The unique shape and design of these custom mugs will definitely amaze and impress your customers. Indeed, not the typical ceramic mug you see in the market.

If you are looking for something cost-effective, practical, and flexible (in terms of design and application), then custom ceramic coasters might be what you need! They can be made into a variety of fun shapes to add beauty to your tables.

Made from ceramic, the pour-over set looks high-quality, and will surely be appreciated by coffee lovers. Check out this ceramic idea below:

This oriental design would be perfect for a Chinese-themed convention or event. This ceramic keyring is massively eye-catching and attention-grabbing.

The customizability feature of custom ceramic tiles makes them shop owners’ favorites. Since they are easy to design, brands can freely ask manufacturers to create each piece to represent their business.

Putting It All Together,

Branded ceramic merchandise is a smart addition to any marketing strategy, and Suntory’s decision to include them in its campaign is a testament to the brand’s understanding of the power of promotional products.

Not only do these products offer a sophisticated and visually appealing aesthetic, but they can also be customized to fit any occasion or celebration, making them a versatile and practical choice.

By choosing this type of merchandise, Suntory is able to create a lasting impression on its customers while also building brand awareness and loyalty.

Knowledge of the Ceramic Anti-Dumping Tax is essential for businesses involved in the international trade of ceramic products. It allows them to make informed decisions about pricing, market selection, and competition, ultimately impacting their overall success and profitability.

Make sure to keep updated with factory shutdown schedules during the CNY holiday.

What is Our Role?

ODM is a marketing, sourcing, and procurement team established in 2003. With two decades of experience, we pride ourselves as one of the pioneers in the industry.

Our diverse approach makes us a great partner for international brands who want a team to manage their projects closely. Our merchandisers combine low-cost sourcing solutions with excellent manufacturing solutions to provide only the best service to our clients.

Don’t hesitate to contact our team for any of your marketing needs. From Concept through to Production, we will help you bring new ideas to market!

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