Categories: Promotional Products

Talisker Branded Complimentary Gift: Why Customers Are Spending More?

Gift with purchase marketing is an excellent way for brands to connect with their target audiences. It offers a unique opportunity to build loyalty among customers while creating more sales. Here’s a fantastic example from Talisker Whisky and its branded complimentary gift!

Talisker Whisky is a renowned island single malt Scotch whisky brand produced at the oldest distillery on the Isle of Skye. The Talisker family has a peaty, smoky flavour that is intense and powerful. This quality comes from the peat burned during the malting process.

The brand is currently running a gift with purchase promotion in Hong Kong where customers can receive a complimentary gift bag upon spending $1,000 or above on Talisker Whisky products.

Complimentary Dry Bag from Talisker Whisky

A dry bag is a type of waterproof luggage that can be used to keep gear safe and secured in a variety of conditions. It comes in a wide range of shapes, sizes and colours, making it a perfect outdoor promotional product.

Deemed as the whisky for adventurers, those happiest close to nature, we believe this branded complimentary gift is the perfect fit for the brand’s campaign.

At first glance, we could not deny how eye-catching this printed merchandise bag is.

Its compelling product design, which we think is a great value proposition, speaks volumes about the brand.

Being Made By the Sea, we love how it draws on the location where Talisker was founded.

We can see the whisky brand’s quality, character and background as we look closer at the merchandise idea.

Designed for the modern whisky drinker, this complimentary gift idea is the best companion for wild spirits out there.

Why Customers Are Spending More for this GWP Promo?

1. A purchase comes with a valuable buying incentive. 

Customers love free gifts, especially when they provide utility. It never fails in making their purchase rewarding and adding value to their experience.

Talisker’s free gift promotion is definitely gratifying, offering a complimentary gift that is highly useful and that people can bring with them everywhere.

Not to mention how it comes with a fantastic appearance that makes it more of a must-have for the fans of the brand.

2. They perceive it as a bargain.

In this promotion, customers can get their hands on this premium giveaway item just by spending the minimum amount (or above) required on top of their favourite Talisker products.

They don’t have to pay for it separately or add any amount just to redeem the branded complimentary gift.

As consumers ourselves, we found this redemption promo a bargain that is compelling and desirable.

3. The captivating product design. 

A customer’s satisfaction and loyalty are directly tied to the quality of your products and services.

Product design is often seen as an afterthought, something to be completed after other marketing and sales efforts have been made.

But great product design can be a game-changer for your brand, increasing sales and improving customer satisfaction.

4. The complimentary gift offers exclusivity.

Exclusivity is a powerful tool in customer experience and retention.

People love the feeling of belonging, and having access to limited-time offers and limited edition merchandise can boost their confidence and generates a rewarding relationship with the brands they support.

It is one of the major reasons why the gift with purchase strategy works.

Even before, Talisker Skye never fails in bringing sophistication to its customers. Check out how the renowned liquor brand caught the attention of shoppers with its bespoke whiskey packaging in this blog:

Take a look at how other brands use dry bags in their promotions:

A popular whiskey known for its unique taste, Monkey Shoulder has upped its game by enhancing brand awareness through every purchase of its whisky with a complimentary customized dry bag in Hong Kong Duty-Free stores. Read the full story here:

Here’s a fantastic collaboration between Pernod Ricard Travel Retail, the famous French liquor supplier, and Henri Lloyd, a reputed fashion sports brand. In this in-store promotion, they produced this dual-branded dry bag gift on purchase.

Would you love to include branded dry bags in your next marketing campaign? Let us help you find the best one for your brand with this blog we prepared for you:

Waterproof Bag Manufacturers: Choosing the Best Dry Bag for Marketing

Wrapping It Up,

The idea of offering branded complimentary gifts is to create a sense of loyalty and commitment among customers, which will help you retain them. In addition to this, your brand can also benefit from the favourable impression that you have created with your marketing campaign.

If you belong in the competitive liquor industry just like Talisker, a branded complimentary gift is a great way to keep your brand visible in people’s minds even when they’re not actively looking for it.

Where Does ODM Come In?

We understand that it can be challenging to find that perfect promotional product that makes your brand stand out and is something your customers will love. So here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

We have a team of experts who can help you get your business off the ground by providing you with the best possible solutions for your marketing and promotional needs.

Contact us today to get started on developing a project that will go above and beyond your expectations!

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